Video Marketing Trends

Video Marketing Trends

Video marketing is a digital marketing discipline that is part of the content strategy, both organic and paid. In recent years, with the development of multimedia platforms, this type of format has become vital when talking about content strategies. YouTube is one of the main platforms focused on this particular type of marketing.

In today's article we want to introduce the subject by presenting clearly and concisely what video marketing is and what are the future trends that we can find in the coming months.

We tell you everything below!

What is video marketing?

We understand by video marketing the set of videos that, as part of a content strategy, organic or paid, help us promote our business and earn income, directly or indirectly.

The development of platforms such as YouTube and other streaming platforms such as Twitch, Vimeo, Instagram Live or Periscope, which allow direct monetization of this type of content, have contributed to its development and dissemination. Also Check facebook reels download

This type of marketing has among its main consumers people from generation Z and Y, which will allow you to communicate with a niche market with very specific ages and with increasing purchasing power.

Video marketing trend as a format

Today, as The State of Online Video 2018 points out, the video format does not stop growing. In 2018, users consumed an average of 6.75 hours of video per week, compared to 5.75 hours in 2017.

Year after year the time we spend watching videos increases, and the data that we show below shows this:

1.       85% of US internet users viewed video content on their mobile devices in the last month.

2.       About 90% of marketers use video for their advertising strategies.

3.       Nearly 90% of marketers have a positive ROI with their videos on social networks.

4.       Video marketers get 66% more qualified traffic that converts to leads.

5.       Having the video option and the text option for the same content, 72% prefer video.

6.       95% of the audience remembers a call to action more clearly when it is made in a video.

As you can see, this is the result of years of development by the technology companies that provide us with our social networks for daily use, so do not hesitate to take advantage of these platforms to start your first steps in the world of marketing. Also check descargar reels de facebook

Campaigns on Social Networks, despite being less effective compared to their first moments, are still a very useful tool to promote your business and increase your sales. Don't forget!

Video Marketing on YouTube

Video marketing on YouTube is a great strategy for many businesses and entrepreneurs. Since 2005, this platform has managed to have more than 2,000 million users connected watching videos.

Advertising is the main tool that sustains the platform financially, but it goes much further, advertising investment also serves to pay content creators.

The video marketing trends on YouTube are the following:

1.       Videos around 3 minutes are the most popular.

2.       The target population that you will reach will be mainly between the ages of 16 and 25.

3.       The older the person, the lower the consumption of video marketing on YouTube and the higher consumption of television, which indicates that we may be moving towards a new era in which television is less important, although the data shows us that it is still a medium very solvent advertising.

4.       More than 1 billion hours of video content are viewed on YouTube every day.

5.       In recent years, YouTube has paid out more than $2 billion to its partners.

6.       70% of video views on YouTube come from mobile traffic.

The best formats for video marketing

short duration formats

To understand what the trends are, we must first understand where much of the utility of this type of marketing comes from, and that source is undoubtedly Tiktok.

The short video format has triumphed when it comes to vitalizing content, and the reality is that it is not only the platform, but the format itself that is built on it.

Short videos are great options to generate interest, interaction, and as a result, get more impressions on your videos, even going so far as to vitalize them.

This set off all the alarm bells on big social media platforms like Instagram and Facebook, which started using reels and stories. YouTube followed the same line, providing the increasingly well-known Shorts.

Quick Buy Videos

Of what there is no doubt, at least among companies and digital marketing professionals, is that the more we shorten the process of buying a product while maintaining quality, the better the results tend to be.

This can be applied to the different ways of selling, but the video format with the option to buy is undoubtedly one of the best.

Imagine that you have a product that is the panacea for your industry and that solves a complex problem quickly and easily. Now, imagine that the same product is not very well known, and that although it is very easy to use, people do not have knowledge about how it is used and that is why they do not buy it.

The image and text format can help you, but as we have said, the future, or better, the present, is the video format.

If you create a corporate video in which you show how your product solves a problem in less than 10 seconds, people who have the same problem and can't solve it are likely to buy it.

Now, when we are looking at stories or reels on instagram, due to the algorithm's own design (oriented to attract attention for as long as possible), people tend to stay within the app and leave other things (such as buying your product), for later.

If you use a quick sale strategy through a button through this channel, you will be able to significantly improve your results. Do you see how important the format is?