Articles

Using The Right Tactics While Pricing

by Dontpay Allus Marketer
For women, fun and elegance in a party means wearing the trendiest 
dress sandals that match with their overall appearance. 

Where to get these hot selling footwear, and that too at a discount?

By any standards, the best online resource is Shospie.com, a leading 
supplier of all kinds of footwear including comfort flats, dress 
sandals, casual boots, and fashion heels. 

This premier online retailer is offering shoespie discount coupons and 

deals including free shipping for orders worth above a specified amount. 

Yes, discounts, loyalty offers, bargain deals, and similar pricing strategies are an indispensable part of business tactics for companies of all sizes. 
As one marketer aptly put it, “A sale with a discount is a disaster”. 
Even here, odd pricing seem to work wonders.

All you need to do is have a cursory look at bargain offers. Prices end with the digit 9 and some with the digit 5. Examples - $29.99 instead of $30 or $4.95 instead of $5. 

What is the rationale?

There are several explanations. One of them is customers perceive an odd price to be much cheaper than what it actually is in relation to the full rounded price.

Retailers have discovered that greater than expected sales occur when odd price points are displayed.

With so many tricks up their sleeve, savvy marketers use numerous tactics to sway consumers.

Here are a few of them
.
Instant mark down 

The tactic is simply like this. The retail price is $45 – our price $39.99. 

Many leading retailers have made this so common that they are all over the place and all the time of the year. 

Decoy pricing

Decoy pricing means to “persuade” customers make a choice. A decoy pricing is when retailers maximize the sales of a product or service by a pricing strategy that influences consumers in their purchasing decision. 

An example – With the camera costing $350 – you get a camera bag costing $50 free.

This kind of a pricing strategy encourages consumers to buy a bundle. You may call it utility and decoy pricing. After all, a person needing a camera also requires a camera bag to go with it. 

But why offer coupons and discounts?

There are several strategic reasons why businesses do so.
For example, makemkv coupon 2017 can attract a slew of new customers, who are looking for video editing software.
But remember, offering discounts must not set in a bad precedent.

A coupon offer has no going back. As soon as you offer a bargain, people expect to see similar offers each time. Or they will hold on till you make a “great” offer. 
A sound tactic is not to compromise on value. 

Know your right audience, and convey how your product adds value to your prospect’s purchase. 
Give careful thought to this and avoid deep diving into discounting. 

Resource Box 

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About Dontpay Allus Innovator   Marketer

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Joined APSense since, May 12th, 2017, From Largo, United States.

Created on Oct 24th 2017 00:02. Viewed 204 times.

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