Using Social Media at Every Stage of Your Event

Things never work out the way we expect them to, do they? There is always an element stemming out of the expected that tends to take us by surprise every now and then. For good or bad – that’s an entirely different story. Even the best of our intuitions couldn’t predict the pandemic we are dealing with, at the moment. Within days, life around us has arrived at a standstill, and our lifestyle has been redefined by strict rules that limit us to stay within the bounds of our homes. The reason behind it all – COVID-19, a virus that’s referred to as Coronavirus in layman terms.

Accepting daunting challenges is our forte, and we cannot let the current situation thwart our progress. Hence, while people are catering to the functioning of their organizations by working from home, events, conferences, webinars, and other aspects of professional life, have gone online. Mobile event apps are the new vogue and have therefore been widely accepted in the professional arena.

The process of efficiently hosting an online event is a handicapped possibility if it’s done without the boons of social media tools. Social media catalyses the impact of your online event and refracts the best out of what you are trying to project. Hence, the very moment you come up with the idea of hosting an online event, you should also begin devising a flawless social media strategy encircling the same. Online events apps not only help you to plan, execute, and measure your social media campaign, but also provide you with detailed reports that shed light on your process, thereby answering the most pivotal question: Have your online events been impactful enough?

Here are three ways in which you can put social media to use in order to reap the best out of your online events:

Pre-event Strategy

The need of the hour calls for paid promotion. Considering the present scenario, one can’t rely on a ‘hit and trial’ approach, but rather devise a methodology that pays off – big time. Paid promotion provides the exact build-up that your online event requires. Instagram, Facebook, and Twitter – the primary three social media channels favour paid promotion; hence you’re not going to have a dearth of the target audience. While you spread the word, don’t forget to come up with a unique hashtag that defines your event in the best manner possible – make it as relatable as possible. Also, formulate a set of thematic hashtags, so that the concerned ads make their way to the right genre of audience.

 Amid-event Strategy

It’s during the event that you and your social media team need to be attentive and accelerated. Firstly, keep on capturing and sharing key moments that are transpiring during the ongoing event. Also, makes sure that your social media team takes a keen interest in sharing USER GENERATED CONTENT (UGC) for it propels the other attendees to add their own thoughts to the event, thereby contributing to its interactive approach. Use your event tracker app to track every post and every mention – that too in real-time. Keep sharing the popular content on Facebook, Instagram, and Twitter, respectively.

Post-event Strategy

After all is said and done, keep making some noise – because this residual noise is what that sells. After your online event wraps-up, create engaging and informative posts encircling the same, and post on LinkedIn and other platforms in order to create a buzz. Adhere to a storytelling methodology by including the video clip of your event in the aforementioned posts. On Instagram, create highlight reels encircling the concerned event stories, in order to garner attention and cater to retention. Formulate a chain of sharing and resharing, for that’s what virality is made of.

Don’t consider creating social media strategies as tasks. No, for it is fun – and if you and your team, have got it all sorted, then it’s also thoroughly rewarding with respect to your online event. All you need is a flawless plan, rigid determination, excellent preparation, and a state-of-the-art online event app that tends to be your team’s companion during each and every stage of your event.