Using Messaging Apps for Marketing

by Kevin Smith Author

All over the world, smartphones, tablets, and other types of mobile devices have opened a wide range of opportunities for communication. And as a business, communicating with your audience through these platforms is essential to maintaining a stable relationship with them. With smart devices, there are many new opportunities to promote your brand through marketing. From email campaigns to social media promotion, engaging your customer base is valuable to your success.

But now, companies have created several messaging apps that provide unlimited messaging with innovative and evolved platforms to call, text, play games, consume content, and connect with your brand. Having such a substantial amount of usage draws people to these apps and keeps them occupied with them so much that estimations show messaging apps with over five billion monthly active users worldwide. And right at your doorstep, you can find a creative marketing agency in Miami, FL, who knows how to utilize them.

Connecting with Your Audience

With such a significant number of users, it becomes apparent that there’s room to navigate the functionalities of messaging apps to promote marketing by connecting with your brand’s audience. Several popular messaging apps such as Facebook Messenger, WhatsApp, WeChat, Slack, and Line now let businesses market to their massive consumer base. It’s much more characteristic of consumers’ desired personal touch.

One of the most valuable aspects of social media marketing caters to the individual, and these apps are outlets that offer more opportunities to interact directly, instead of collectively. Artificial intelligence programs use chatbot-powered commerce to compute complex requests and provide personalized responses to individual users’ needs. They deliver customer service, dispense content, advertise, and sell products.

The Power of Personalization

People don’t want to feel like just a small cog in a giant machine. They want to feel valuable, included, and involved. More companies are discovering the value of talking to people, not at them – connecting with them, not advertising to them. If your organization can establish a personal connection with your audience, they’ll carry your brand with them wherever they go.

With so many ways to use messaging apps for marketing, it’s essential to acknowledge the power of personalization that they have over other marketing methods. You can showcase products, make personalized product recommendations, offer style advice, offer shoppers a way to complete a purchase via text, and much more. One poll conducted showed that more than half of U.S. social media users said they preferred messaging channels over online chats and email when it came to brand communication.

For more information on how your brand can engage your audience through messaging apps, consult with a creative marketing agency in Miami, FL, today.