Using LinkedIn to promote your brand

by Roi Sutra Digital Marketing Strategist

The evolution of online marketing has expanded the spectrum of digital advertisements and marketing. This trend is attracting more marketers and advertisers in the pursuit to become a digital phenomenon and expand their business. Digital marketing has drastically shaped the landscape of online advertisements and delivered successfully due to its new features that are added for the ease of both investors and customers. The success is mostly owed to the constant efforts to achieve digital excellence and work culture. The correct approach to go about this challenge of getting new customers lies in the hiring of an expert with adequate experience that can help you intersect your business interests with the interests of your users. Such is the nature of a digital marketing agency that is approached for a general notion of social media platforms and search engines such as Google, Twitter, Facebook etc. These professional individuals are preferred in higher demand for any digital marketing company to generate a higher audience and expand your campaigns across different digital platforms by virtue of their popularity. This helps you boost your brand or company and connect you with new clients and deliver successful digital outcomes.

One such platform offers impactful advertising. It is called Linkedin and it has an estimate of around 610 million users with 303 million active monthly. An average of 121 million users visits the site daily. Those are some demographics and these figures are ample to consider your investment for advertising on LinkedIn. Linkedin offers various marketing advantages as compared to other social networking platforms due to its target-specific nature which makes marketers consider it an excellent advertising and lead generation platform. Linkedin Advertising is one of the unique platforms for targeting its users unlike its other competitors because ads on LinkedIn are displayed in a premium and highlighted location that proves to be a huge monetary leap for any business.

Linkedin Ads Campaign Setup offers affected targeted ad unit which enables marketers and advertisers to ask for recommendations and reviews from the users who have already been a part of their service or are satisfied clients. This could be some basic info about the company’s profile and how the users engaging with your page can contact you. Moreover, LinkedIn provides marketers with polls that can target audience and also help you boost your sales. It also makes use of B2B advertising which is a lot easier for marketers. Apart from that, Linkedin Ads Campaign Management can be placed on a thank-you page or an event to track your conversions similar to Facebook. Sponsored ads on LinkedIn are generally promoted on LinkedIn with three different formats such as single image, video, and carousel. LinkedIn also has the ability to capture the major target market and professionals which would be beneficial for your business.