Using Bing Ads to promote your brand

by Roi Sutra Digital Marketing Strategist

Digital marketing has endorsed a digital trend for boosting businesses and gain new customers through online marketing and advertisement. Multi-million dollar companies have been investing in digital marketing strategists to push through digital barriers and reach out to a maximum number of customers. A digital expert must have a basic knowledge about SEO, managing PPC advertisements and handling Social Media marketing etc. As easy as it may sound, digital marketing must be followed by the marketing rule book that can take you and your company to places. Certain platforms such as Bing, Facebook, Google etc have optimized its ads drastically to match the pace of digital evolution. The map of online marketing has brought some amazing changes in the last few years targeting PPC tactics and consumer behavior that is changing fast in this century. There are some powerful search engines in the digital world but Google dominates the search market with its keywords. Subsequently, as the world of digital marketing continues to expand, these platforms can be explored to help marketers and advertisers reach out to their customers and help them connect to new users.

Bing is a powerful search engine in its domain that has achieved a phenomenal number of users on a monthly basis. It claims to reach around 56 million unique searchers that were not reached on Google. Bing captures about 31% of the search market which makes it a powerful marketing channel that no investor should miss out on. Bing is also an excellent platform for advertising and marketing that has been achieving new milestones every now and then. The latest one offers the demographics of users and enables you to search for a specific keyword accordingly. Bing Advertisings helps you segregate your audience by identifying their age bracket and gender for an efficient reach. Bing ads allow demographics-based targeting that lets Bing control gender and age demographics to see your search ads.

Bing differs from Google’s algorithm due to its better device targeting options with performance grader. There are various benefits for advertisers considering investing in Bing such as advertisements offer better ad positions and cheaper costs per click due to the lack of competition. Also, Bing ads are found to be in better positions than their Google counterparts with a higher CTR’s. This helps Bing to attract high-quality traffic across different devices. You can also assign different campaigns to different time zones which will help your campaigns reach internationally through easier ad scheduling strategies. Many digital agencies have started hiring various professionals that can make use of all the features using Bing ads campaign setup access these options that allow you to swiftly change settings and make changes without the trouble to create a brand new campaign.