Useful tips for promoting a restaurant on Facebook

by Abdul Rimaaz Abdul Rimaaz Business Consultants UK

Do you want to promote your restaurant on Facebook? Here are useful ideas, tips and techniques, from posts to images to Facebook Ads. Find out all the details.

Managing a restaurant's Facebook page , posting offers and photographs from time to time, is not enough. You need to use it wisely, and target advertisements, if you want to get real results. After all, in Italy over 24 million people use the social network created by Mark Zuckerberg: a resource to be exploited, to bring customers inside their premises.

So let's find out together what are the best techniques to promote a restaurant on Facebook.

Interact with your followers

Using social media , for a restaurant, is the way to interact with its customers and potential customers (especially on Facebook, but also on Instagram). Hence, having a Facebook page is essential. But be careful: to exploit all the potential of the social network, you do not have to open a private page (eg Marco Rossi - Ristorante Rossi, as is often seen). You need to open a company page so you can monitor its engagement and advertise.

It is on the Facebook page that people come to find out more about you. The more effort you put into its management, the more people will be attracted to your profile and consequently to your restaurant.

Open a business page

Creating a business page is not enough - you also need to manage it professionally. And remember that, especially on the web, the aesthetic aspect matters a lot: make sure the images are all of high quality , photograph your dishes in the best light, add some images of your staff and happy customers (after asking for their allowed, of course).

Add a brief description, address and opening hours, and any ratings you have obtained on TripAdvisor or other review portals. To promote a restaurant on Facebook you have to attract the user, entice him, invite him to try your kitchen.

Create the menu

Very useful especially if you offer a take-out or delivery service, the plug-in for the menu is a social feature that is too often underestimated. Instead, his is of strategic importance, even more so if you don't have a website: without ever leaving your Facebook page, the user can see all the dishes you have on the menu, and immediately understand if the cuisine you offer meets his tastes.

How to do? Access the page of your restaurant, click on "More" - "Information" - "More information" - "Add menu". You can upload it in jpg format, click on “Confirm” and check the services you offer: On-site consumption, Customer takeaway, Restaurant delivery or alternatively develop a digital menu .

Ask for reviews

Reviews are a very important part of the buying decision, no matter what you sell. They are a sort of proof / confirmation of reliability: reading positive reviews on Google or other platforms and enthusiastic comments invites you to buy a product, to request a service or - in the case of a restaurant - to book.

Facebook reviews, which turn into stars, also appear on Google. Enable the ability to release them, and always respond. Be these criticisms or compliments.

Build a fanbase

Having lots of fans on Facebook builds trust in those who don't know you, especially if those who follow you share your posts with their friends. How to increase the likes of a page? By following a few simple rules:

·         Never buy fans , most of the time they are fake accounts

·         Post regularly

·         Encourage customers in your restaurant to visit the page and like it

·         Organizes small contests that can also be integrated with instagram if desired

·         Share recipes, which always have a high engagement rate

Advertise

Finally, to promote a restaurant on Facebook, rely on advertising . Initially, place an ad to request the like (taking care to restrict the geographic area to who can really become your customer). Then, set a budget and make more targeted ads: to promote an event, a special menu, a promotion. Taking care to always target the audience well.

The important thing is to always start from a goal : if you have a few dozen followers on Facebook, advertising orders online is not very functional. Better work on growing your fanbase first. Also, use your money well: campaigning nationwide would mean paying for likes that will never turn into customers.

By following these simple tips, you can really get great results. And you can easily reach your goals, from increasing "physical" customers to increasing online orders.

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Created on Feb 24th 2021 13:45. Viewed 209 times.

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