Understanding Google’s Core Web Vitals In Detail

Posted by Flexsin Inc
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AI & Software Solutions
May 4, 2023
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Do you own a website? If you nod in the affirmative, then you may have come across the phrase “Core Web Vitals.” Every SEO India company knows about it—and it is about time that you should know about it too. What are Core Web Vitals? Google uses Core Web Vitals to gauge the user experience of a website. When a business focuses on its website’s Core Web Vitals, then it will improve its ranking on the SERPs or search engine result pages. We have written this explainer to help you understand: 

  • What is Core Web Vitals? 

  • Why is Core Web Vitals so important? 

  • How you can optimize your website to meet the standards set by the Core Web Vitals? 

Let us get started. 

Core Web Vitals In A Nutshell 

Core Web Vitals are three metrics that analyze a site’s responsiveness, speed, and visual stability. Here is a rundown on each of the three metrics. 

  1. LCP or Largest Contentful Paint: This metric measures a site’s loading performance. LCP checks the time it take for a page’s largest content to get loaded. This element is generally available as a text block or an image. Ideally, the LCP time should be under 2.5 seconds. 

  1. FID or First Input Delay: This metric measures the inactivity on a web page. FID is used for measuring the time a page takes to respond to a user’s first interaction, including filling out a form or a clicking a button. Ideally, the FID time should be under 100 milliseconds.  

  1. CLS or Cumulative Layout Shift: This metric is used for measuring visual stability. CLS analyzes the amount of unpredictable layout shifts that usually occur when a page loads. In an ideal world, the CLS score has to be less than 0.1. 

  

  

The Importance Of Core Web Vitals 

Google rolled out Core Web Vitals, explaining that they are used as a ranking signal for Google Search. That means one thing—a site with excellent Core Web Vitals scores will soar on Google’s SERPs. Moreover, websites that fulfill the standards met by Core Web Vitals will offer exceptional user experience. And having a website that delivers an intuitive user experience leads to maximized engagement, towering conversion rates, and reduced bounce rates.  

Now, you know what Core Web Vitals are and their importance. So, it is time to take steps toward optimizing your website so that it meets the standards established by Core Web Vitals. 

Aligning Your Website With Core Web Vitals 

When you want your website to be optimized for Core Web Vitals, you should plan on improving the three metrics that we just mentioned. Here are some pro tips that would help you improve your site’s Core Web Vitals score. 

  • Optimizing the videos and images on your web page to minimize the LCP time 

  • Reducing the use of plugins and third-party scripts to minimize the FID time 

  • Using proper dimensions and sizing of videos and images to cut the SLS score 

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