Understanding basics of digital world and how to implement it to grow business

by Ankita Sehgal Freelance Blogger, Lives in New Delhi

If there is one thing which is binding all of humanity together then it has to be the realm of social media and of course, our very own GOOGLE. It is amazing how people befriend, make business, grow audience and prosper through these inter-webs. But the most astounding aspect of this digitally driven world is that businesses can’t even think of making their lives without the internet. Audience interactions largely happen on social media platforms and both customers and managers look happy through it.

Comprehending about the consequences of social media can be intimidating for sure, but simply understanding its types can make us wade through the world of the web.

So, if digital marketing baffles you, start with the basics; the types, which areas follows:

Search Engine Optimization (SEO)

A website or its specific pages must rank through organic search on search engines for improved activity, awareness, traffic, branding, conversion, and lead generation. SEO is exactly the medium (unpaid) you need to achieve these goals. It functions on well-defined principles such as using common keywords to optimize pages on sites like google. High-quality content, metadata, brand advocacy, guests blogging, and PR are examples of its notable practices. The slow and steady wins the race axiom, it seems, was coined for SEO itself.

Search Engine Marketing (SEM) & PPC

It doesn’t get more elementary than SEM; with Ads on platforms such as Google, your website or webpage can rank among the top results. It boosts the presence of your brand by improving conversion through unpaid advertising.

Pay Per Click (PPC) advertising, on the other hand, is basically buying traffic through search listings that lead to increased traffic through searches on digital media. As the name suggests, you pay per click.

In both cases you should look forward to take help from a company that provides SEO services in Delhi so that you do not lag behind from your competitors. 

E-mail Marketing

Surely you have heard of this type; the most advanced in years and not without considerable return. Out of all the things, e-mail marketing helps in building a relationship with the customers, existing and potential. This, in turn, generates lead and conversions. This medium is particularly helpful in generating fresh signups for your offerings apart from creating a list of worthy leads for the sales department or reaching potential attendees for your events. 

Content Marketing

This type plays on targeting the audience with a particular interest in your products and services. The simplest way is to create, publish and promote relevant content on several channels to attract the attention of the audience. Fashion bloggers promoting a new line of designer clothes on Instagram with a subtle marketing tonality is a fine example. Defining a goal is key.

Social Media Management (SMM)

The child amongst the Digital Market practices, SMM is highly effective and equally popular. Social media channels like Facebook, LinkedIn, Snapchat, Instagram, YouTube and likes allow businesses to create and maintain the image of their brand and products or services. The scope is only limited to your imagination; the content you post. These mediums are perfect for promoting campaigns because nothing matches their reach. Reputed social media agencies such as RepIndia assist businesses from picking the platforms to posting relevant content to generate leads and conversions.

 

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Created on Feb 25th 2020 03:13. Viewed 417 times.

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