Video is a unique medium for advertising. It is visually compelling, and it has the capacity to tell a story that can promote your brand. That is the essential goal of content video marketing. Businesses can leverage this especially because most platforms now support videos and allow you to upload them on site instead of just pasting a link.

Had a team building activity in your office? Is it your company's anniversary? Or perhaps you just want to show your audience the kind of culture you have? Corporate videos are excellent options to showcase what it's like to work in your company. It's a great idea to celebrate milestones within your company, and to give your staff some occasional exposure. Corporate videos help humanize your brand and goes beyond what you can offer to who works hard to get things done, and what kind of values your company has.

There are some things that are best explained through a video, and sometimes, it's the product or service you are offering. This greatly benefits businesses that sell or offer a niche product or service. To help people understand the benefits of your offer, telling a story through video is a great way to go.

Explainer videos can also be used to give people tips related to your offer. If you are a car maintenance shop, you can create a video on the do's and dont's of driving in the rain, for example. This is a great way to engage your audience, and also establish the credibility of your business as a source of helpful information. Engagements lead to brand awareness, which helps your service become more known locally.

Short-form. aesthetic videos captivate the internet. Sometimes, you don't need words to talk about your brand. Sometimes all it takes is a fun, short, video, that shows your product or service. If you're a coffee shop, posting cinemagraphs of a newly roasted coffee still smoking hot can engage the senses of your audience. Or if you're a resort, a cinemagraph of trees swinging from the wind can create scenarios of vacation in audience's minds.

There is so much potential in video as a medium. But as with all tools in marketing, it can only succeed with the right strategy, and the right partner for digital marketing services.