Types of SEO Services You Might Need for Your Business

Before looking out for an SEO company, it’s important to understand the different types of SEO services. So, that you can have an idea of what suits your business best and what it needs. 

IdealVisibility, a New Mexico SEO company will help you execute an optimal SEO strategy to improve your website's ranking in the search engine result pages.

Here are some types of SEO strategies that will help you gain your business a top ranking in the search engines:

On-page SEO

On-page SEO majorly focuses on optimizing the website, its pages and its content for search. It optimizes individual web pages for ranking them higher in order to gain relevant traffic in search engines. In this process, both the content and the source code of a page can be optimized.  Moreover, it improves the page load speeds, mobile usability, and metadata optimization. 

Off-page SEO

Off-page SEO is majorly used to improve the position of a website in the search engine results pages (SERPs). It optimizes the external signals that impact the rankings in the search engine. This technique focuses on link building. Some agencies might also offer social media marketing in their off-page SEO.

Keyword research

Keyword research involves identifying words and phrases that users enter in the search engines and to find out what to rank for. The process involves finding the right keywords, deciding relevancy, user intent and of course the competition and to create a list of keywords for whom the website must be optimized.   

Content planning

Content planning is the approach of creating relevant and valuable content and distributing it across various channels in order to attract the target audience. It basically goes with keyword research and creation of blog posts, landing pages and other types of content for driving quality organic traffic to a website.

Analytics

Analytics can be applied to describe, predict and improve business performance. It includes the installation of tracking software, setting up custom reports and showing business leaders how to read and interpret metrics and gaining insights. 

Pay-per-click (PPC)

PPC stands for pay-per-click and in this advertising campaign, the advertiser pays an amount whenever their ads get a click. This can drive both organic and paid traffic and optimization services can be provided for ads run through AdWords or any other PPC advertising platform.   

Local SEO

In local SEO, geographical component is present whereas organic SEO doesn't necessarily have it. It works in a specified and confined geographical area and requires a different approach. It includes the optimization of Google Maps and other directory listings.

IdealVisibility is a full-service New Mexico SEO Company that offers complete SEO. Whatever your business type is, this company can create a winning SEO plan for you.  Get in touch with IdealVisibility for your website’s SEO and ranking needs.