Types of logos: How to Choose a High-quality Professional Logo Designer

by Digital Solution Expert Digital Solution Expert

Nearly anywhere you turn, you can find a logo, walk down the street, work in an office, go to a store, or learn in a classroom; it's hard to miss a logo. But just how important is one? What are the various logotypes? Is its design essential, or is it the message behind the logo that makes it a success?

The logo is also the first impression you can give to the customers and your brand's face. Through this simple description, the logo forms can get broken down into four basic categories.

What are the different types of logo designs?

       The Wordmark

       The Lettermark

       The Submark

       The Brand Mark or Pictorial Mark


For a reason, this one comes first-it's the easiest. This text-only logo style uses individualized fonts to represent a business, organization, or product. This logo's design gets based on the typography theme, which can be plain and clean or stylized.


Like Wordmark, the Lettermark logos are text-based, but displayed as acronyms and initials. Rather than having the full name of the brand or organization, the logo is a simplified visual monogram or anagram. This logo is ideal for businesses that are already well recognized and have established brand awareness on their market.

Sub mark

A high-quality Submark design is an element that is taken from the original logo and is typically smaller in scale. It get generally used as a favicon or a profile image. Sub marks are useful to businesses with long brand names because they can easily display a clear and simplified design. The logo often acts as a large watermark since it gets usually seen in a circular icon shape.

Brand Mark

Also known as a Pictorial logo, a brand mark gets entirely based on an icon, or a simple image becomes a brand's face; for example-the Twitter eagle, the Apple sign, are all well-recognized names with a simple choice of icon.


For such a multitude of options, it cannot be easy to find the best designer for your specific needs. Below is a short guide that will help you make the right choice when choosing a professional logo designer of high quality. Such points can also be useful when recruiting a web designer, graphic designer, or designer.


Previous identity projects should give you a clear indication of what level of competence the designer is at and what you should anticipate, but this does not suggest that a new designer cannot deliver high-quality results. This point must get weighed with all the other points listed below, in which case a strong portfolio is possibly the best predictor.

       Positive Testimonials

Ensure that you verify the testimonial's authenticity that can be achieved by searching for a web address or even emailing the company. Checking if the business does still exist is a smart idea.

        Design Affiliations

Are they affiliated to any magazines or architecture associations? It is a reliable indicator of how committed they are to their art, but it is not necessary.

       Great Customer Service

Are they fast to respond to your emails? How are they talking & introducing themselves? A professional logo designer of high quality will provide excellent customer service across the entire cycle, from the initial email right through to after-sales support.

       Business Professionalism

Attention to detail, reliability, excellent communication skills, and time management are all essential and go hand in hand with excellent customer service.

       Appropriate Questions

A high-quality skilled designer should ask several questions to determine your needs concerning your business objectives. Questions should revolve around business history, target market, rivals, business priorities, etc.

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About Digital Solution Expert Senior   Digital Solution Expert

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Joined APSense since, January 21st, 2020, From Los Angles, United States.

Created on Jul 13th 2020 08:46. Viewed 419 times.


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