Articles
Two Features of Properly Designed Logos
by Stuart Spindlow Managing Director @ h1SKS Web StudiA logo is the symbolic representation of
the ideas, values and nature of business of any company. The purpose of
any logo would be to create an impression about the company in the
perception of the people. A common man should be able to form some idea
about a company from the logo itself. Thus, the logo design is an
important step in creating brand awareness for the company.
Contrary
to the popular belief, a logo needn’t be a piece of art in design. A
logo doesn’t need to be the display of designing skills of the designing
agency nor does it need to follow the latest designing standards. Logo
is made up of elements which represent the company. It should be unique,
different and memorable design, that’s all. Thankfully, a few agencies
are doing great logo design in Essex.
Unique Design
A
logo should be really different from the other logos in the same
business so that when someone sees the logo, he can remember your
company, without confusing your company with any other company of the
same domain. In fact, experts advice you not to follow the latest design
trends as many companies would follow those and all of you would come
up with similar looking logos. Concentrate on creating a really timeless
logo which would defy age. Even 80 years after the company came up with
the logo, the three pointed star of is still the logo of Mercedes-Benz.
The world has changed so much in the last 80 years but the logo is
still the same and is instantly recognizable.
Experts also
forewarn against getting influenced by the logo design of another
company as you might end up in the court for copyright violation. If you
manage to avoid that, your logo will still not stand up as a unique
symbol and your target customers will have difficulty in remembering it.
Adaptable Design
We have so many publicity
materials around us, from visiting cards to websites, brochures,
magazines, letter heads and seals, a well designed logo would look great
on all of these materials. If the logo has some printed words on it,
the words should be readable on all of these forms. However, the words
shouldn’t be overwhelmingly large because that you dilute the design
aspect of the logo.
You can see how the logos of big companies
like IMB, HP, BP, Coca Cola and more are compact and adaptable across
every publicity material.
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About Stuart Spindlow 
Managing Director @ h1SKS Web Studi
17 connections, 0 recommendations, 65 honor points.Joined APSense since, May 17th, 2014, From London, Essex, United Kingdom.
Created on Dec 31st 1969 18:00. Viewed 0 times.
