Tunisia baby food market to Outperform with Lifestyle: Ken Research
Ken
research came up with its recent research report on,
"Baby Food in Tunisia." This report evaluates important changes in
consumer behaviour and identifies profitable markets and areas for product
innovation. It helps researchers analyse current and to forecast behavioural
trends in each category to identify the best opportunities to exploit. It
provides detailed understanding of consumption by individual product categories
in order to align your sales and marketing efforts with the latest trends in
the market. Baby Food companies require a
detailed understanding of Baby Food consumption by individual product
categories in order to align their sales and marketing efforts with the latest
trends in the market.
This report clarifies in detail, by product category, where
the growth opportunities are in Baby Food industry to enable effective
marketing plan as consumers' product demands evolve, the dynamics between
different Baby Food types also change favouring some product categories and
leaving others increasingly out of line with demand patterns. As a result,
understanding the shifting market dynamics is key in ensuring maximum sales in
the future. The
differing growth rates in overall product category sales drive fundamental
shifts in the market. This report provides detailed, authoritative data on
these changes for marketers. The report
provides the latest data on market dynamics in the Baby Food industry in
Tunisia market, providing marketers with essential data in order to understand
their own position in the market and to identify where to compete in the future.
Finally, it investigates which categories are performing the best and
how this is changing market dynamics.
The social tensions that marked
the first half of 2015, as well as the combined effects of three dramatic
terrorist attacks have been the main drivers of Tunisia’s economic performance
in 2015. GDP growth saw positive scales and
only thanks to a strong performance in agricultural production particularly
olive production, while most other sectors of the economy contracted or
stagnated. A combination of strikes and social unrest in mine-producing regions
and the long-term decline in the production of oil and gas led to a sharp
contraction non-manufacturing industries. CPI inflation steadily decelerated. The Tunisian baby food market has seen growth both in
volume and value terms. Volume sales have grown by 36% since 2009, while value
sales have more than doubled. Economic growth, a rise in number of births,
higher household incomes, growth of Western-style supermarkets and consequent
better availability of products has encouraged sales of baby food. Baby milks
account for around two-thirds of value sales, cereals accounted for 27.4% and
meals account for only 5.9% of value sales. The consumption of baby food is
expected to rise by 15%, while retail value is forecasted to expand by 53%.
The food comes in multiple varieties and tastes; it may be table food
that the rest of the family is eating that has been mashed or otherwise broken
down, or it can be purchased ready-made from producers.
Although
the Tunisian market is small, with low levels of per capita consumption, it is
a market that has attracted several new players in recent years, including Materna
in the baby meals sector and Pharmalys, which has begun production of infant
formula locally. ERC expects strong growth in the next five years, as a more
stable economic and political situation contributes to increased affluence and
consumer confidence. In particular, the wet meals sector is forecast to perform
strongly as demand for convenience products increases. In recent years, baby
food in Tunisia has experienced increasing competition. This is especially true
with regard to milk formula products, which can only be legally purchased in
chemists/pharmacies outlets with a prescription from a paediatrician. In
addition, advertising of milk formula products is prohibited. These
restrictions lead companies to focus their aggressive promotional efforts on
chemists/pharmacies, and also facilitate the smuggling of black market milk
formula products into Tunisia from Algeria. The meals sector has registered the
highest rate of growth in terms of volume, with sales up by 47% between 2009
and 2015. The imports of milk & cereals are increased by 43.6% in volume.
economical LANDSCAPE &
outlook
Over
half of the market is in the hands of two players-Danone and Nestle. Laboratoires
Pharmalys led baby food in 2016. The company’s leadership was due to its
longstanding presence in Tunisia coupled with the wide distribution of its
brands across the country. Additionally, the company maintained a strong
presence in milk formula, the largest of the main baby food categories, where
it offers popular brands such as Primalac Ant-Coliq, Swisslac, Primalac Ar and
Primalac. Low and falling birth rates will continue to limit demand for baby
food in Tunisia over the forecast period. In particular, the category’s
development will be restricted as economic pressures and the growing
participation of women in the workforce continue to fuel a trend towards
smaller family sizes.
PRODUCT INNOVATION IN TUNISIA BY
2020
Baby food innovations have taken the world by storm, as new
parents attempt to stay ahead of the curve with new formulas and digitised
tools. Adults who have
committed to health and wellness are searching for baby food and formula that
is as nutritious and beneficial as possible for their children. Out on the
market, there are organic and super food-infused options that put regular baby
food to shame. If you want your baby to be vegan, gluten-free and sugar-free
before they can walk and talk, there are ways to make that happen. Along with nutrition, efficiency is key for parents
who are strapped for time. Digitised baby bottles, soothers and tracking apps
help the time-crunched parent stay on top of their duties. Suppliers big
and small agree that while brands will continue to offer flavours that are more
nutritious and update marketing to appeal to young, modern parents, the
“groundbreaking innovation,” as Normandin describes it, seen in the past decade
is unlikely to continue.
A
group of companies, including Petit Organics, Farm to Baby, and Junior’s Fresh,
are already heading up the movement in Brooklyn, N.Y. Brands are not
necessarily trying to knock down Gerber, but promoting the local movement and
bringing that to baby. In another tactic, Grimmer’s Plum Organics has shifted
its focus toward more socially conscious projects like hunger among Americans
and changes in government stipulations for food programs. Additionally, Plum
Organics launched The Full Effect,
a program dedicated to helping the 16 million food-insecure children in the US
through food donations. The company even developed a “super smoothie,” packed
with vitamins and nutrients, for donation to food programs around the country.
Key Topics Covered in the Report:
Global baby
food market research
Global food
industry research report
Tunisia baby
food market
Tunisia
cereals market size
Tunisia baby
food consumption
Tunisia
infant milk formula market research
For more coverage click on the link below:
https://www.kenresearch.com/consumer-products-and-retail/baby-care/baby-food-tunisia/73682-95.html
Related links:
https://www.kenresearch.com/consumer-products-and-retail/baby-care/baby-food-indonesia/66049-95.html
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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