Trending email marketing campaigns for your business by marketingaxle

by Eliza Anderson Seo executive

Did you know that around 3 billion email users exist and 180 to 300 million mails are sent per day? The number is estimated to steadily increase and get doubled by 2017. Evidently, email marketing is considered one of the most powerful online marketing tools and has served as a launch pad for innovation when it comes to business to business communication. B2b email marketing services has branched out into several categories viz. social media marketing, search engine marketing, Opt-in email advertising and their like.

Advancement of internet technologies in the country has been bolstering the b2b email marketing services India, certainly, we do witness email marketing service providers gaining strong foothold given the economic scenario. Convenience has reached the doorstep of business houses with free availability online email software for developing email and e-newsletter.

Competent marketers of B2b email marketing services India today adopt novel strategies to enhance their digital marketing pursuits such as launching promotional email marketing campaigns or direct mailing process before initiating an email campaign where direct mailing increases the response rates by 20-50%. Ecommerce companies, for instance, create crisp emails talking about personalized deals just a click away and thereby facilitating wonderful transit from email to the landing page. Some email campaigns promote referral program and encourage ongoing communication to help customer garner the referral benefits.

While talking about the trending email marketing campaigns, let us take you through some best practices undertaken by firms these days to gain stupendous return on investment. These include Cross-Channel Integration of email marketing, marketing automation, and CRM system; building a skilled Data Analytics Team; constant check on spammers, optimum application of visually appealing graphics, videos & pictures to entice potential customers/ buyers and so on. b2b email marketing services are most suited while targeting a diverse & huge customer base which otherwise would be a costly affair for the firm. Email marketing campaigns backed by prompt customer support through call or chat helps you in cementing a strong bond with prospective customers besides gaining brand loyalty and credibility.

With India being the third-largest online market, there are huge chances of success when it comes to b2b email marketing services India. Any firm engaging in adopting this medium of business to business marketing just need to come up with that one significant email campaign strategy to get their proposal noticed above everyone else’s. But it is trickier than what one perceives it to be, but that is what effective marketing and competition is all about.