Translate to transform the business boundariesby Genny David Author
There are around 7 billion people in the world using one of the 6500 languages in use globally. Hence, you can see a language varying only when you cross a few kilometres, bringing a difference in the medium of conversation. Now, do you need to learn every language to explore a video in an unfamiliar language, even after considering the fact that it takes around 480 hours to reach basic fluency in 1 group of languages? Probably no, because you have a better option to use the subtitles which can be easily downloaded from the internet.
In the world where these videos are helping people know all about the universe, subtitle translation has accelerated the learning and selling process. With an error-less subtitles translation, it becomes easier to make the video content accessible to the people from a different region. What all the business people need to do is to hire an experienced linguist to perform the translation, as he knows the complexities while translating a typical content. Also, these professional translators offer you flexibility as an added advantage by serving different genres and effective translation.
Website localization to back the expansion
Whether it is a start-up or an international brand, the website is always an essential component. Making the site available to the people in a known language and format is helpful in the process of carrying forward the business to a new set of audience. Like subtitles will make the video understandable, similarly, a customized website will give the viewer a clear idea about the company and compel the viewer to look for more. However, in the case of a website, translation is not enough thing to do; instead, it needs to be modified to enhance usability and suitability for the user.
There is another essential perspective to be discussed here; the sentiments with the language. People always prefer to be surrounded by their language and culture, as it makes them feel secure. Thus, on localizing the website in the regional language, you create a connection with the target audience and give them a reason to get to you.
Translation services in any form support the expansion of a company. Whether it is website localization services or any other sub-division, these services let your business reach to the targeted customers. It not only helps in the primary level of engagement with the clients but also helps in sustaining the relationship with them.
Created on May 28th 2020 06:26. Viewed 341 times.