Transformation and Upgrading Through Internet Thinking

Posted by Allen Hu
6
Oct 26, 2017
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   A ton of ordinary magnesium oxide is sold several hundred yuan. However, some products from Meishen Technology can be sold many tens of thousands of yuan a ton. It amounts to hundreds times of ordinary oxide price. When many magnesium oxide manufacturers struggle with excess production capacity, Meishen Technology has been the most profitable enterprise in the industry for about ten years. So here we will see transformation and upgrading through internet thinking in Meishen Technology, which is leading magnesium oxide chemical enterprise in China.

   Many magnesium oxide and carbonate enterprises think that the internet thinking is to build a website, open an Taobao shop and a Alibaba. Now, I can reliably inform you, it is absolutely wrong. If you use your offline thinking model to do it on the internet, and your offline shop did not do well, you would do bad, either. Because your marketing pattern is the same in essence. It is not work to treat the internet through old thinking. Therefore, how to develop magnesium oxide suppliers and manufacturers with internet thinking?

   Why the products from Meishen can be sold a premium price when market downturn. In this company’s show room, there are full of samples in eyes. The market director said, “the ordinary magnesium oxide was called ‘light calcined powder’ or ‘caustic calcined magnesite’ , it is usually used in the industries like water treatment, cement, desulfurization and so on. The price is about a few hundred yuan, so it has struggled to turn a profit. However, Meishen Technology focuses on producing high-end magnesium oxide, the price is between thousands and tens of thousands of yuan. These products are often used in the high-end industries, such as medicine, food, silicon-steel and so on. So its added value is high, the profit also can increase. ”

   It is still slightly difficult for magnesium oxide to fully enter the internet. But, only by following the trend of internet era, can it survives in the internet. Only by learning to internet think, can the traditional enterprises go farther. So, how these enterprises develop internet thinking aim at it?

   At first, you can create an account of Wechat. Let our customers add it and advertise it in you website and online shop, includes the port of Baidu and Tencent. Through these places with high traffic concentration to promote and popularize products. In the Wechat, you should release some soft paper and activities. It can  mushroom vermicelli. Therefore, the purchasing information will also increase.

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