traditional and digital marketing in India
traditional and digital marketing in India
Defining Traditional Marketing
Traditional marketing refers to the marketing in which people use tv,
newspaper, business cards to promote their product and for branding
as well.
Traditional marketing is costlier than digital marketing as in digital
marketing we only target customer which is interested or the according
to the age group of product users but in traditional marketing you have
to just give ad in newspaper for all the age groups or just make your ad
visible on hoardings on roadside , which is very costly and ineffective as
well as everyone is just going through it while driving car or in a traffic
jam .
Check for the best digital marketing course in Delhi for more.
Defining Digital Marketing
Digital marketing is the marketing of products and services using
digital technologies, like Internet, mobile phones, display advertising,
and any other digital medium
In digital marketing we only target interested customers or according to
age groups , we can also retarget customers who once visited the
website.
Benefits of Traditional Marketing
Reach local target audience easily:
by posting an ad in newspaper or advertising on radio, you can easily
target any particular city or particular groups or community , who are
potential customers.
Save hard copies:
Your particular audience can keep hard copies of your advertising
content or material, like newspaper and magazine ads, which they go
through repeatedly.
Easy to Understand:
Anyone without using internet can be reached through this approach,
and people understand it easier as they have been used to it for some
time.
Disadvantages of Traditional Marketing
less engaging
In traditional marketing there is veryless engagement with customer ,
we just posted ad somewhere and hoping customer to buy product ,
we actually never able to talk to customer directly .
It’s more expensive
Advertising in the magazine , radio, newspaper and TV is very expensive
– and most tv ads are just for few seconds
Difficult to measure ROI
Its very difficult to measure actual return on investment in traditional
marketing as compared to digital marketing.
Advantages of Digital Marketing
Error! Filename not specified.
You can capture a large Audience
You can reach large no. of audience in digital marketing and it is
cheaper than traditional marketing , as you can target only those
people or age group , for the product is made .
We can reach customer in any city we want , we just have to run an ad
on Facebook and have to change the location .
Tap New Markets
Digital marketing helps you explore different markets , as you can use
digital marketing in any field to promote product , you can take chance
or discover new markets as way of marketing as easier and cheaper as
well .
More Engaging than traditional marketing
Digital marketing helps in engaging with customer in professional way
far better than traditional marketing, as customer can leave a review in
comment section and you can reply them in professional way .
It is Cost Effective
Digital marketing methods are very cheaper than traditional methods –
even if you include paid ads, and cost of hiring an agency for marketing.
The Target Audience Can Choose the Medium
Different audience may choose different marketing methods to
consume – blogs, videos, emails, etc. This choice is not available in
traditional methods. But with digital marketing , people have the choice
to sign up and unsubscribe to marketing links or page.
Instant Publicity
When you post something on YouTube or Facebook, your target
audience can see it immediately – your business gain instant publicity.
but, in traditional methods, you have to wait; as TV or radio ads are
scheduled for a specific time; the reader needs to come to the
newspaper to see the ad ; But with a huge population constantly
hooked on to social media, you can reach your audience much faster.
Measuring ROI is Easier:
Measuring Return on investment in digital marketing is eay as we hall
the data is available and all the records are maintain automatically ,
where we run an ad or what are the expenses.
Instant Results
In digital marketing you can get the statics by just with on click and you
can see the result of return on investment .
Brand Building
This is one of the best way for brand build building and to promote
your product A good website with great content will go a long way in
generating leads and helping conversions; similarly, engaging social
media posts and creative videos will also create brand awareness, and
even help build loyalty. If you give your consumers something of value,
you can be sure they will keep coming back for more. With traditional
marketing, only big businesses can successfully build the brand, as it is
a very expensive affair.
Disadvantages of Digital Marketing
Feedback
the biggest disadvantage of digital marketing is negative feedbacks by
unhappy customer will show to general build on website and on social
media, this can also harm branding of the company .
Requisite Expertise in the Field
To truly exploit the potential of digital marketing, you would need to
employ someone who has the requisite expertise in the field – and they
would also need to know your business well.
Regulation by Search Engines
Digital marketing is subject to regulation by search engines like google
,bingo , there Are some guidelines and rules which one need to follow .
Advertise on APSense
This advertising space is available.
Post Your Ad Here
Post Your Ad Here
Comments