Tops Signs Retailers and Online Stores Need a Mobile App Strategy

While e-commerce continues to be a significant part of customers as well as many businesses across the globe, the truth is that some companies seem to be struggling to keep up. And it’s not for the lack of demand or because e-commerce as an industry is slowing down. It is because of a shift in how customers are shopping now — instead of the traditional e-commerce model, where consumers would access digital stores from desktops and laptops, they are more inclined to use mobile devices. Interestingly, a 2018 study showed that last year, as much as 62 percent of traffic garnered by e-commerce businesses came from mobile devices in the second quarter of last year.

So, readers therein lie the answer to why many e-commerce folks are struggling. If it is still unclear — it is because these companies have failed to adapt to the evolving requirements of customers and integrate a mobile strategy in their business. And to further drive the point home, here’s another revelation from the same study quoted above: About 67 percent downloaded a retailer’s app, with about half of them doing so just upon hearing the retailer’s name. Shows just how crucial a mobile app strategy is for retailers as well as e-commerce businesses. But if you still find yourself struggling with the decision, we have listed some of the most obvious signs that you need a mobile app ASAP.

    1. Subscription-based model: Top research organizations have found, via research, that shoppers who sign up for subscription-based services are in search of a more convenient, customized, and affordable way to shop. Unfortunately, this model is linked with an elevated rate of cart abandonment. But that can be dealt with via a robust mobile app that is not highly engaging but is also successfully able to deliver a tailored shopping experience to customers.

    2. Mobile device traffic: It is self-explanatory, though let’s discuss it a little bit extensively. So, when you start receiving a substantial number of users via mobile devices, or when the session time for mobile devices goes up, know that your customers would greatly appreciate a mobile app. Another dead giveaway in this regard is when the number of new sessions for the website drops.

    3. Reward program: Research shows that 70 percent of customers concede that they would be more likely to sign up for a business’ loyalty or reward program if they could use it via their phones. And we don’t have to tell you just how crucial such loyalty programs are — they are not only engaging but also help brands ensure that their customers stay loyal to them.

It is clear to see that both retailers, as well as e-commerce businesses, stand to gain immensely with the addition of a mobile app to their strategy. Once you find yourself a trusted eCommerce application development company and are ready to embrace this shift, success and growth will come far more quickly than you would imagine.

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