Top ways to avoid Google penalties

There are chances that even after ranking high on Google, your business might lose its ranking. This can happen if the search engine, like Google penalizes your website. Yes, search engines do penalize sites in some instances. Get the most of the best SEO services in India.
 
In this article, we will discuss how you can avoid Google penalties.
 

1. Don’t buy links
   You will find many people are ready to sell you links. These links, also called private blog networks, are not safe for your website. On the face of it, these links look like they can be useful. But they are not. Instead of being beneficial for your website, these links redirect you to pages that pay the owners. Moreover, if you are buying links, you are paying the owners of these pages to let Google penalize you.
   
   
2. Do not stuff keywords
   Some people think that the best way to get their website noticed on Google is by stuffing as many keywords as possible. But this isn’t the trick. If you think about it, you are doing a great disservice to your content by stuffing keywords into it. Google is capable of determining this, and it can penalize your website for changing its algorithm. While you will come across many people who talk about keyword density, the best way is to use keywords naturally. Hire the best SEO services in India.
   
   
3. Do not use spun articles as content
   There can be times when you see a great article on the Internet, but you cannot write an original piece due to the lack of time. Here, many businesses make use of article spinner services. An article spinner will run the content through it in such a way that you will feel that you have the same kind of content written differently. But Google recognizes the duplicity in the content and can penalize you for this. Keeping spun content can also compromise with the quality of the content on your website.
   
   
4. Do not offer pirated content on your website
   Google doesn’t want you to sell or use pirated content on your websites. So if you are providing torrent links on your website, there are chances that these are pirated, and Google recognizes this. It also respects the intellectual property rights of other content creators, and therefore if you are using stolen content, you are at the risk of getting penalized.
   
   
5. Do not offer content that is heavy at the top
   ‘Top heavy’ content is not encouraged by Google. This means that the content that has many ads on the top and the user has to scroll down to come to the useful content. This kind of content is not considered helpful by Google. This kind of content negates the algorithm of Google, which works on relevance. Therefore, Google can penalize your website for this.
   

 
Every business works hard to build their reputation online. And nobody would want their content to be penalized by Google. This can have serious consequences for the website and business. Reach out to a reliable SEO agency in India.

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