Top Usability Mistakes to Avoid in Your Website Design

In the current context, you can’t deny the fact that usability is the primary factor affecting online customer experiences. A website isn’t deemed to be complete unless it satisfies users with a rich design and easy functionality. A cluttered and outdated design with poor usability features can annoy and frustrate users, leading to the abandonment of the site. You should try to delight users and avoid these common usability mistakes.

1. Wrongly Created Content:

To make a website usable, designers should create amazing content. The content, including text, videos, and images, needs to be focused on the things that matter the most. Sometimes, designers fail to recognize the pattern in which visitors read the content on a website. They never read everything on a given page, usually, users jump from one piece of information to another. Their attention is focused on the content that attracts them at first glance. The best Kansas City website design agencies can leverage their browsing patterns with proper structuring of the content. Add headings to main points, highlight the focus points, and use shorter sentences to make content easy to understand.

2. Improper Hyperlinked Text:

Backlinks and interlinking are crucial to a website’s design. If you have hyperlinked text on your pages, make it easily visible and clickable. Using tiny fonts can make it harder to click on the anchor text. It should have larger clickable areas. Experienced web designers can easily create such text by using the Padding property in CSS.

3. Creating Duplicate Titles for the Pages:

The title of a page is the piece of text written between the title tags in the header section. Many designers make the common mistake of creating a generic page title and using the same one for every page on their website. This completely kills their site’s marketability. The best Kansas City website design companies always avoid using the same page titles to avail themselves of benefits like clear communication about a page’s intent, clarity in its purpose in the SERPs, and improving the SEO-friendliness of the website. Hence, refrain from making this mistake and create page titles that clearly define each page.

4. Lack of Proper Contact Details:

The success of a website depends on effective user engagement. People feel connected to your brand when you answer their questions and listen to their problems immediately. Sometimes designers forget to add an easy channel of communication into a website’s design. The email address, mailing address, and phone number to contact your business should be clearly given on the ‘Contact Us’ page. Here, you can also use contact forms and online forums for customers looking to resolve their queries.

5. Lack of Search Function:

This is a serious mistake that can cost you many potential customers. Usually, Search Box is the first thing that visitors find on your pages. It helps them saving time in searching for the desired information. A search feature is needed in every website whether it is an online shop or a blog.

These are 5 common mistakes that should be avoided for creating engaging and effective website designs.

If you are looking for a reputable web designing company in Kansas City, the author of this article suggests Fox Web Creations.