Top Tips for Getting the Most from Google Analytics or Tag Manager

by Rajat S G. Be Professional

In case you are a brand, business owner, or a blogger with a website, you must have the Google Analytics tool installed to check how your online presence has scaled so far. However, without anyone to guide you through, you might be aware of the things that can be done with this stream of data.

Explained below are the top 10 tips to help you improve your brand’s online presence with Google Analytics or Tag Manager. In case all this seems too complicated to you, hiring a Google analytics agency can be of help.

1-GTM Code Should Be Installed On All Pages: With the GTM code installed on all your website pages, analytics companies can deploy or track the marketing data with the easy addition of code snippets on to the website or application. It allows the marketers a scope to track the conversions, retargeting, website analytics, and so much more with no intervention from webmasters.

2-Enable All Your Variables: When getting started with a Google tag manager company, make sure you ask the team to enable all your required variables in relevant selections. If you fail to do so, you might not have access to “Click URL” or the “Click Text” option that can generally be found in the selection menus.

3-Use the Latest Settings Variable: This suggests that you do not need to constantly enter the UA number as you try to set up the fresh GA tags. This will help reduce any typos or need for manual entry of tags, such as custom dimensions.

4-Check Who Accesses Your GTM Account: In case you are a Google analytics solutions agency with several employees working with you, make sure you know exactly who has access to the GTM account. In case you want more than one employee to handle the same, it surely is a good idea to use a generic id for the set up of the email. This way, if the admin happens to leave your organization, others can still log in to the same.

5-Use Folders: If you happen to have a plethora of triggers/tags, make sure you use GTM’s well-organized folder option that will help keep all your containers tidy and neat.

6-Leave a Note When Publishing Something New: This will help you keep track of all the changes introduced to a certain page on the website. Doing so will also help you understand and correct any errors with a quick fix when you have a data stream to fall back on.

7-Test the Tags Before Your Publish Them: With GTM, you get an amazing Debug mode. Use the same to test the tags prior to publishing the same.

8-Set Up Triggers for Relevant Actions: When planning your digital marketing strategy with the Google tag manager services, make sure you have triggers that help all the critical actions with an easy display on your tag manager debug pane.

9-Disable a Tag Without Removing Trigger: In case you want to disable any tag temporarily, you don’t have to remove your trigger or even add any blocking trigger. Simply use your latest “pause tag” option. Also, do not forget to post the container again to ensure the pause takes effect.

10-Regular Back-ups: Whether you use mobile app analytics or the firebase app analytics, keep in mind that regular back-up of all your data is a must. Export the same to a slot that you feel is safe. This backup will help you in the worst-case scenario.

Conclusion

Regardless of the agency you select, results matter. There could be instances where a new digital agency could give you results that even an experienced team couldn’t deliver. Ultimately, the decision falls on your lap. Do what drives you and select an agency that does its best to understand you and your brand needs.

Mediotix is an award-wining digital marketing agency in gurgaon that provides performance-driven services, specialized in to advanced web & app Google analytics, Google tag implementation, funnel optimization, Firebase App Analytics, Google data studio dashboards, Attribution Modelling, Customer LTV etc.