Top Tips For Choosing the Right Shopfitters For Your Retail Outlet

Deciding on refitting your store is the easy, but implementing the project is by far the hardest part of the commitment. The most important decision is choosing the right retail shopfitter. There is no tried and tested rule to this but initially the retailer should only consider shopftters or shop fitting companies who have a proven track record, ideally in fitting stores in the market the retailer trades in.

The recession hit the domestic house market very badly and many builders have decided that they are now Sydney shopfitter as well as house builders but it is unlikely that they will be able to provide the expertise that are required to plan a store and produce the fixtures to the standard that a busy retail environment requires.

A shopfitter should be prepared to spend time with the retailer to understand their business and the particular issues that need to be considered when planning a layout. Customer flow is vital to a successful shop fit and category management, product placement and pangrams are very important to ensure as many shoppers as possible are drawn to all areas of the store. Having the Newspapers and milk just inside the front door of a convenience store will eliminate the necessity for many time strapped shoppers to 'roam' the store and they will be in and out of the store having spent little more. Shelving heights also play an important part in this. Too high gondola shelving in a small store can create 'corridors' that blinker the shopper as well as providing an unpleasant shopping environment.

Category management signage on and above the fixtures is important to lead the shopper to the product they are looking for with promotions and special offers being placed on gondola ends to encourage shoppers to buy products they didn't come in for. Lighting is vital. Many smaller retailers feel that adequate lighting is an unnecessary spends but this can make all the difference to being a successful retailer as the right lighting brings the store and products 'alive'.