Top Reasons why you cannot Ignore Video Marketing anymore?

by Rudrajit Chakraborty Digital Marketing Expert

Video Marketing is no new kid on the blocks. However, now is the time when it has reached its true worth. Most of the business owners feel that video marketing is a big headache and requires a lot of expenses. However, given the modern buyer persona, video marketing campaigns reap huge rewards. It is absolutely a worthwhile endeavour going forward.

Video marketing campaigns are the most engagement-driven campaigns in the modern market. And here we take a closer look why video marketing is so popular these days:

•Videos are Loved by all Internet Platforms: Be it Google or Facebook, the most popular platforms, love videos. And guess who loves them? CONSUMERS. Most of your clients are either on Google and Facebook. So, you will get most of your leads from these two online platforms. And this is why digital marketing companies in Kolkata put extra effort into optimizing video ads across Google and Facebook.

• Mobile Videos are going Viral: Today’s people are stuck with a small box which was initially designed for free communication, best known as smartphones. And this small pocket-sized device has the ability to embrace your business with winds of success, all thanks to video marketing. A study shows that an average Indian youth spends about 4 hours every day flashing their eyeballs against the mobile screen. Video ads are the best way to tap the interest of smartphone users.

• Videos fetch more Attention: Talking about demanding customer attention, nothing is better than the video links. Video links are clicked more often. Furthermore, video links rank better in the search results. A hosted YouTube video can easily beat any documents in the Google search results. The audio-visual impact of any video ad is a success formula for alluring the customers to engage more.

• More Videos mean more Traffic: The contribution of video ads in bringing organic traffic to your website is second to none. Majority of the online users engage more in video content than any other form of content. In fact, video contents are shared more and simply have more engagements. As a result, a video campaign sees higher click rates than any other campaigns.

Video marketing is one of the first boxes to be ticked in any marketing strategy in the modern world. The main job of a video marketing agency is to design an engaging video content in accordance with the marketing campaign. They use the latest tools and technologies to create impactful videos. Furthermore, they consist of an incredible team of graphic designers and illustrators to cater to every unique demand.