Top platforms you need to kick off your business
by Roi Sutra Digital Marketing StrategistStarting
a business is not a cakewalk. Advice is thrown on you like anything and being
an amateur you can’t figure it out. What to do, what to skip, how much budget
to put in and similar questions hovers over your mind. Initially, what best you
can do is understand your business. You may think, another advice, but don’t
quit reading.
People
will tell everything they have seen in their business life but this simple
thing nobody heeds. So, sit down and identify your business’s needs. Every
business is different, so are the approaches. Your uncle’s ideas may not work
here; you have to figure out on your own.
Once you
analyze your business types and identified your business needs, it is time to
work on buzzwords ROI, customer retention rate, and all buzzwords you have been
listening to so far. Sandwiched between them is your execution. As you know,
there is hardly any business that doesn’t need a digital presence. You just
need a Digital Ads
Expert, well
here is a list to help you with a platform that will help your business to
grow.
Google My Business
You must
have your business on the list if yours is brick and mortar type, which becomes
more crucial for you. It is pretty simple; you just need to put all the
relevant details related to your business. GMB is great to have a local
presence, for instance, a paint shop can be easily found by a user locally. If
you make it to the top in the list, you will have a foothold of your business
in your area.
Bing Advertisement
Ok, a
lot of you will oppose this idea but 9.6 billion searches a day is a reality.
You are at an initial stage of your business, you may be looking for cheaper
platforms. The cost-per-click is far lower here than Google AdWords. You don’t
have to put efforts separately; you don’t need to be Bing Ads
Expert if
you have already done a task on AdWords. You can import the ads you made there.
Bing
Advertising is a nice platform to kick off your business.
Facebook and Instagram
From
fashion to medicine, every business is on some or other social media platform,
why would you stay behind. You just have to build business profiles on each
platform and actively post your content. Facebook
advertising requires a certain amount of budget but it is not a big deal
for a new business. You can also promote your brand on Instagram and of course,
link both. For brand awareness, lead collection, sales, your business needs
both the platform.
YouTube
Why not
your channel? YouTube is for free and gives overwhelming results if you put it
the right way. You can give some DIY tips with a mention of your product. You
can put engaging content and earn followers and those followers are likely to
visit your site to purchase some stuff. Don’t just speak about your product all
the time in your video.
These
were some awesome platforms to kick-start your business.
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Created on May 20th 2020 05:23. Viewed 255 times.