Top Features of an SEO Project Management Software

Digital marketing goes hand in hand with search engine optimization and strikes the mind of online entrepreneurs whenever they plan to spruce up their websites. SEO is an organic marketing strategy that drives massive organic traffic to the sites and saves a fortune associated with internet marketing. This strategy is best for acquiring targeted and warm leads through a considerate delivery of the content that visitors search for actively on the search engines. However, if only you write, the rank will not be yours, and you will have to pay heed to several other tasks. Enormous trusted brands with high-quality links prefer writing and posting content with the latest updates because it is preferred by the search engines to others. This cutting-edge competition pushes the requirement of a cloud-based software upwards. 

SEO tool is an all-encompassing platform, which is available in a wide variety of range and can be chosen and customized as per individual business needs. Measuring the performance of the organic marketing campaign and streamlining the research process is what this platform is trusted for. SEO project management software is expected to perform a myriad of organic marketing tasks that also include rank tracking, on-page auditing, keyword research, and competition analysis. The features of this software that play a vital role in driving maximum traffic to a webpage, once it is done after prepping a quality and proofed content. Keep on reading to acknowledge the essential features of this platform and make sure to include them in the platform you are planning to invest in.

# Rank Tracking

Tracking the shifts in the website rank should arguably the foremost priority of every digital marketer. It helps the marketer ascertain the position of the website in SERPs and determine the keywords leading to that shift. It is a bit complex operation that can lead to erroneous manual actions; therefore, digital tools must be chosen for measuring how an on-page audit, specific keyword, and competitors’ strategy has influenced the site’s rank.

# On-Site Auditing

On-site or on-page auditing means the editing of the content posted on the website. Having an automated tool can spice up the viability of this task as there are several areas on the website that might require changes but this tool will report the changes that needed to be made optimally. Moreover, immensely necessary amendments are better than introducing too many unnecessary tweaks.

# Keyword Research

Even a well-written content is a scrap without a keyword in digital media because visitors are driven to a website through reliable keywords only. Hence, every marketer must invest in a tool that contains a keyword research feature, unveiling the phrases related to the primary keyword of the business, and acting pivotal to the success of the overall campaign.

# Competition Analysis

Analysis of the competition should encompass organic search results check, keywords analysis, backlink analysis, metric analysis, and social media presence analysis. Since it requires dealing with voluminous data, the role of the digital tool becomes more important.

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Created on May 19th 2020 05:21. Viewed 315 times.

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