Top Email Marketing Strategiesby Roberta C. Hardaway Business Consultant
Marketing in the contemplating 21st century corporate world has surpassed printing of banners and sharing flyers even house to house marketing methods. Though all those mentioned is still necessary but not that relevant anymore; if you have not yet integrated your marketing activity into the IT world and adapt the e-mail system of marketing then you have a long path to trade.
You can use a best email extractor software to build a huge mailing list to get more business leads.
You can get lots of benefits from email marketing. But you have to follow the right marketing strategies.
Below are the most recommended email system of marketing:
Top 5 email marketing strategies
1. Personal messages – this is also called a personalized email messages, it is a situation whereby you send your subscribers messages with a relative description. You will have to use their names instead of an official description, take for example, instead of saying “dear Sir, customer, or valued customer” try using their names, like “dear john, Steven, Andrew e.t.c”. From research people easily get interested when things are relatively directed to them. According to Experience in one of their market researches, they disclosed that personalized emails have 6 times higher rate of transaction. Meaning that if you should send 100,000 (or more) emails using the normal email marketing method at the rate of $0.11 per revenue, you should be expecting some $11,000 in revenue. Now multiply $11,000 X 6; that’s what you get if you stick to a personalized strategy of email marketing.
2. Mobile friendly Email – the phone industry is taking over; take advantage of it! According to a report in 2012, 27% of the emails sent where opened on a mobile platform. In 2014, it experienced a radical growth with a 42% increase. Send push emails and the likes just to make sure you stay in the mobile platform. Let’s look at it this way, this is actually the reason why most email marketing campaigns are not doing well. 20% of email marketing campaigns is not optimized for mobile devices of which if they are there are huge possibilities that they will get a huge turnover.
From another research, 55% of Smartphone users are said to has made a at least one purchase after receiving a promotional email. This method is usually used by B2B companies and it sure works out for them, it can sure work out for anyone, just make sure you apply the “implement responsive email Design (RED),” a system that helps facilitate a better user experience for the mobile users. And on a second note, make sure you keep the subject short including the pre-header.
3. Design a Buttons – this strategy has been used in many occasions and has proven to be a huge success. During the Obama presidential campaign, this method was applied and of course it recorded a huge success. These methods can be applied by sending mainly variation meant for the subject to a small portion of subscribers as a sample. If the first topic recorded a huge success, then you can continue by sending the messages to the whole data collected. This method is still used by political campaign teams till date.
Created on Mar 18th 2019 14:14. Viewed 711 times.
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