Top bulk SMS trends and techniques in 2021

Bulk SMS like other technologies and concepts will be seen in a new light in the year 2021. There are a few trends which are worth-mentioning. Apart from drafting a perfect piece and knowing your customers well in all facets of marketing. There is more to the SMS story than one could of think off!

Keeping this mind, we have listed some of the most dashing techniques

1. Knock at the door: Getting consent is important. Without consent sending several SMS to a person is unhealthy and very disapproving too. Clients get highly annoyed by this kind of behaviour. And mostly, businesses lose clients because of this. In this case, a dedicated shortcode will help, when they send in “STOP” you know of it. If they ask you to stop it, the best way to do it to stop texts regarding promotional events and only send info-related which they have given permission on. Always give them the option to opt-out in every SMS you sent.
2. Know your customers: We can personalize if you know your customers well and to know them either use CRM tools or surveys, polls etc. Personalization is a great way to topple competition! There is no point in sending meat delights to a vegan customer. That will be a waste of resources and hard work. So, thorough market research is important before you set foot on the road.
3. Use trigger words: It is not mandatory that all of your texts come quirky or funny. There is absolutely no scope of an exaggeration! You need one excellent copy to entice the customers. And please avoid grammatical errors or typos. And for making fun, we GNEC Media could use games, interactive texts, polls, trivia, or memes.
4. Perfect time: Sending hundreds of SMS to your clients in the wee hours of the nights sounds horrendous!! If you want your clients to read and react to your SMS, the way you want, you need to send them at a preferred time slot set by your clients.
5. Omnichannel: We can use each and every kind of SMS types to divert clients to all of your channels as well as your website too. Mentioning dedicated or shared shortcodes in all of your social media posts is one way to do it. And the other is by diverting them to your youtube channels and website to spend quality time on products and services.

 

Final words from us

The world of SMS marketing is simply great but to be competing with grit and patience, you need the support of a good bulk SMS service provider to save you from any futuristic headaches! And these trends are not going to fade anytime soon!