Top Benefits of Search Engine Optimization by Jonathan Mimouni

Over the past few years, the digital marketing landscape has undergone a number of changes, but search engine optimization still remains an important and effective online marketing strategy. It has become widely adopted by businesses all over the globe due to its effectiveness. A good search engine optimization or SEO strategy may take time and effort on your part, but it is worth it in the end because of the long term benefits it can provide to your business, provided it is done correctly. Some of the major advantages of an effective search engine optimization strategy for an online business are:

A majority of the clicks and impressions go to the websites that hold the top positions in search engine results pages so your website will see a significant boost in traffic if it manages to secure one of these positions. SEO is also focused on creating keyword relevant and informative title tags and META descriptions, which are shown in result pages. The click through rate can be increased through optimized tags and descriptions, which also gives a boost to qualified website traffic.

Quantifiable and track-able results are provided by search engine optimization, regardless of whether you are a non-ecommerce or ecommerce website because there are no qualms as far as ROI is concerned. Nearly every aspect of your marketing strategy can be tracked such as conversions, traffic to website and increase in rankings. You can also go down to the granular level, thanks to comprehensive analytics for checking out the demographics information and other engagement metrics concerning people who have interacted with your website. You will be able to see the path your customers take for completing a sale all the way down to the keyword they used for finding your website.

Search engine optimization is classified as one of the most cost-effective marketing strategies because it targets people who are actively searching for your product or service. The inbound nature of SEO helps your business in saving money as opposed to outbound strategies such as cold-calling. Leads generated by SEO don’t cost as much as other strategies and since it targets traffic that’s already searching for your product or service, it is able to offer qualified results at a fraction of the cost of other digital marketing options.

Since significant impressions can be made with top position rankings, you will be able to get more exposure for your website when you have secured one of the top positions in search engine results. In addition, when you are on the first page for your targeted keywords, the users will start associating your brand with those keywords, which will instill trust. This is primarily due to the fact that companies ranked on the first page are usually perceived to be more trustworthy than others. The chances of users seeing your website and your brand are higher if your content and pages rank high in the search engine results. 

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