Top Attorney Marketing Tips and Practices

Many forms of legal representation involve having a client for a somewhat short, defined period of time. Lawsuits are decided upon by a judge, divorces become final, and those accused of a crime are eventually found either guilty or not guilty. Even if the case takes years, it doesn't last forever. This means lawyers are constantly looking for new clients. How do you do this? With marketing, of course!

 

In today's tough marketplace, not just any kind of marketing will do. You need to focus on online marketing. Let's face it- people change the channel when radio commercials come on and fast forward through television ads they don't want to see. What a waste of money! How do you know what law firm marketing tactics will work for you? How do you know what to invest in and what to ignore? The following are said to be the best attorney marketing options:

 

#1 Blogging Position yourself as a thought leader in your industry! A weekly or monthly blog is a great way to get content out there that your audience wants to see. Write about your most commonly asked questions, what services you offer, interesting cases, changes to the law, and more. Not only will people enjoy reading your information, Google will see you are adding new content to your website and reward you with a boost in the rankings.

 

#2 PPC PPC stands for pay-per-click. Essentially, it is online ads that appear on people's search results page when looking up certain keywords. Perhaps someone in your area is looking for a divorce lawyer or a good defense lawyer. Your ad will pop up and tell them to visit your website. When they click on it, it'll bring them to learn more about you. The great thing about PPC is that if they don't click on it, you don't pay anything for them seeing the ad.

 

#3 Social Media It is a good idea to take advantage of free law firm marketing options. You should be wherever your potential clients are, which is probably Facebook and Twitter. Make a few posts a week about what is going on at your office and share your blogs when they go live. Be sure to check your pages regularly as people will be messaging you and asking questions. You may be surprised at just how many people use Facebook to find you!

 

#4 Online reviews Many people find a lawyer by looking through referrals online. Resources like Yelp, Google My Business, and others are vital for a law firm looking to attract new clients. Be sure to ask your current clients to leave you a good review. When reviews pop up on your pages, respond back to them.

 

You want to get more clients. You've heard online marketing works, but you're not sure where to start. Between Google, Facebook, PPC, SEO, and online reviews, there's a lot to consider. You don't need to handle it on your own! A lawyer PPC company can be brought in to help navigate the world of digital marketing.