Top 8 Design Trends To Incorporate Into Your Web Development And Marketing

In today’s world, having a flawless design and the functionality of the digital assets including social media pages, website, and all marketing materials are all essential in ensuring the customers are satisfied and engaged.



A great product may go unnoticed if it is housed in a poor website with the horrible user experience.

Here we discuss the popular trends of web design in Dubai and how they can be integrated into your brand.

Videos That Turn Websites to Channels

The use of videos in web designs and developments have been used for years if not decades, it is slowly becoming a prominent component. On average your website will have ten seconds to grab the visitor’s attention for them to engage with your content. Videos are a great way of telling stories as 65% of the population are also visual learners - human beings prefer watching over reading.

SEO Landing Pages

In the past landing pages were huge blocks of words that were meant to satisfy the different search algorithms. Today, the SEO landing pages are incorporating advanced elements in their designs. Google today favors websites with great user experience, so expect the sites with huge chunks of text not to rank well. Statistics indicate that people only read 20% of the content in a page, ensure that this 20% has elements that guide the visitor accordingly.

Google Fonts

The fonts provided by Google are open source in nature and free. They enable designers to use unique typography in the websites in more than 135 languages. These fonts can be used to bring out the brand’s personality, improve the page load time and overall performance.

Mobile Friendly Designs

The mobile technology is slowly revolutionizing the way business is done today. You can witness it right from the mobile application strategies to different customer preferences that favor mobile commerce to innovative techniques that are crafting the future of global commerce.

Purchase Buttons

The expiration of the Amazon one-click buy patent will create the opportunity for global marketers to implement other seamless shopper experiences. It is expected that the order flow and the buy button will become much more important in creating sales.

AMP Pages

Whether you are a local business or a publisher, your website should always have the Accelerated Mobile pages. This assists in getting more traffic to your site since AMP pages are always rendered first in mobile experiences.

Bold and Big Images

Big companies are today gravitating towards the bold and big design elements which include the use of videos and images together with geometric typography. The B2B companies in the manufacturing and embedded technology also want clean, bold and big designs.

Active Chat Sidebars

Chatbots and live chat have entered the market with a boom. Almost every website has one of them located at the bottom right of the web pages. Today different tools are also being used in web design in Dubai to maintain communication records that make it easy for visitors to review past conversations and who they last spoke to.

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