Top 5 Trends of CRM to Cover in Your Assignment

CRM is not merely about strategies, there is more to it on which you can write your assignment. One such thing is, the current trends that are ruling the field of customer relationship management.

You might be wondering why should I incorporate the current trends in my CRM assignment?

Well, as suggested by the customer relationship management assignment help experts, writing an assignment on an old hat topic will neither interest your professor nor it will fetch you good grades. If you don’t mind your grades suffering, you may follow the way of ordinary. But, if you want to stand out, here are the 5 trends that will be your saviour.

The five hot trends in CRM are:

 

1. Cloud-Based CRM

Cloud computing is a cost-effective mean of gathering relevant information from the customer. This system has touched almost every field and brought so much ease to its users. CRM is also benefiting from this system. As per the statistical data, almost 87% of the total CRMs host on the cloud. By using cloud-based CRM, businesses have been able to be more precise and overcome various problems that were faced while using on premise CRM.

 

1. Social Media Friendly CRM

The trend of using social media to confirm the power of social CRM was primarily initiated by Comcast in 2008 as it made use of Twitter to reach its customers. But, it is recently that CRM is blending with social media. And the underlying usage is not merely limited to gather data anymore. It has rather drifted its aim to design experiences for customers such that the companies can gain advocacy, attention, and engagement in return. Yet another benefit that social CRM has to offer is that it helps to understand the customer’s preferences and behaviour.

 

1. Mobile Compatible CRM

A gadget that almost everyone has an access to is a mobile phone, therefore, CRM has spread its accessibility and made its operation applicable on this gadget. According to statistical data available, nearly 48% of users access CRM through their smart-phones and nearly 45% of total population uses tablets to operate CRM. This shows that why CRM is using mobile as a platform. Along with the high amount of usage, it also offers other benefits like- enhanced efficiency, access to more relevant and useful information, eliminating the need of learning a new software, and improved customer experience.

 

1. Artificial Intelligence Powered CRM

A trillion dollar fact about the emerging trend of AI in CRM is-

By the end of 2021, AI linked CRM activities will be able to boost global business revenue by almost $1.1 trillion.

With this fact one thing is clear that AI is surely going to benefit the field of CRM economically. But, the benefits that AI has to offer are far beyond the economical ones. Some of its major usages are:

· It helps in predictive analysis which helps a business understand customer relationship better and deliver personalized actions.

· It fosters new ideas in the realm of customer interactions and enables to learn customer relationship patterns.

· It will help in reducing costs and will improve the CRM strategies overall.

 

1. Customer Oriented CRM

Being it a strategy or technology, the primarily aim of CRM is to get customer happiness and engagement. Well, in recent times this trend has been recognized, as earlier selling the product was the sole aim of any strategy.

According to a study, 75% customers are more likely to buy from a retailer who acknowledge their past purchase history, or offer fruitful recommendations. Therefore, to get more of the customers on a website it has to be customer-oriented.

Irrespective of the trend that you pick, out of these 5, your customer management relationship assignment is surely going to shine out from the odd and fetch you phenomenal grades on the same.

 

Summary: This article provides an insight to student about the current trends in the field customer management relationship and further motivates them to write their assignment on them.

 

Author: Marie Claire is an assignment assistance provider at Assignment Desk. In her leisure time, she likes to do cycling.