TOP 5 SEO MYTHS TO BE BUSTED

by Ankita Sehgal Freelance Blogger, Lives in New Delhi

Ranking in Google’s top search results has become an important agenda for businesses. Therefore, both the value and demand of SEO (search engine optimization) have increased a lot. Marketers know about SEO but want to know the magical secrets for getting higher rankings in the search results. SEO, as any area of our life, is filled with myths and misconceptions. They are usually born out of ignorance, fear, and hunt for quick results. So here we’ve exposed some of the most common SEO myths that we’ve encountered, thereby providing you with the real truth behind those myths.

Myth one: SEO is a one-time effort

One should always remember that SEO is not s one-time effort but instead a never-ending process that involves planning, strategies, time, and hard work. It takes time to kick in and you need to understand it.

Myth two: SEO is dead

One of the biggest myths that need to be put to rest. What we fail to understand is that as long as search engines are there, SEO will exist too. SEO is certainly not dead. It’s just changing and updating with time.

Myth three: SEO is all about ranking

One of the biggest myths in SEO is that higher ranking results in higher search traffic. People will start noticing the listings but that doesn’t necessarily give way to receiving higher click-through rates. One’s SEO strategy should be about relevancy. The keywords should be highly relevant to the business so that customers out there can find you easily thus generating more traffic and leads.

Myth four: SEO is inexpensive

SEO is neither cheap nor easy. Rather, it’s an ongoing process that takes time and money to position web pages on the SERP’s.

Myth five: Social signals have no SEO value

Did you know, tweets don’t count as a ranking factor for websites? Social signals don’t matter to SEO yet this proclamation is half correct. The fact that search engines don’t count Facebook shares, tweets, and followers as a search ranking metric directly is true. However, effective social media activity can influence your SEO efforts indirectly.

Social signals help in:

Search engine indexing: Google has started taking social signals into account and help one’s website rank better in the search results. Social signals mean the total likes, shares and overall social media presence of the webpage as perceived by search engines. These activities help the organic search ranking of the pages and are very similar to backlinks except that their purpose is designed to be more of a traffic drive rather than a ranking tactic.
Distribution of your content visibility which helps in improving user engagements and results in links and shares.

The internet is filled with SEO myths yet it’s up to you to decide the one which is true and best for your business. In case you are looking out for the above facilities from an agency, go up to Google and type ‘best SEO agency in India’. Chose from a range of agencies and help your SEO ranking reach sky high in no time.