Top 5 Online Marketing Solutions and Trends for 2014
by Michael Jacob Making money onlineInformation
sharing has got a whole new look today. With the advent of the internet, and
the subsequent improvements to it, it is no secret that business find it much
easier to reach to their potential clients and their target groups. A large
part of this is handled through online marketing. Today, many online marketers
have sprung into action, offering assistance and expertise to businesses in
reaching out to their clientele. Here are the top 5 internet marketing
solutions you can keep an eye out for.
Content
Marketing
It's
the year 2014, and this seems to be the year for content marketing. Of all the
internet marketing solutions you can think of, content is going to be the
biggest. Helpful, interesting, concise and useful content, will drive volumes
of sales upwards. When it comes to internet marketing, perhaps nothing works
like a charm as content does. Businesses are able to build strong, impeccable
reputations based on their expertise showcased through their content. Keep
marketing great content, and see great results from it.
Social
Media Marketing
Social
media has been a gold mine for some. Those who have been able to leverage the
immense potential of social media, have also been able to experience great
success. However, today social media marketing calls for diversity. It has
become very common for businesses to utilize various channels for social media
to make their presence felt over the internet. The more media channels you
touch upon, the more value you build for your brand.
Image
Building
Content
that focuses on brand and image building, will definitely rule. Over the years,
the way content has been marketed, has evolved to a large extent. This has also
meant that businesses are increasingly using content to build their online
reputation. The more image centric content you build, the more value you bring
to your brand. However, do not let your content be monotonous. If we have
learned anything from the past, it is that breaking up your content with
pictures and interesting information will help you make it better.
Infographics, for instance, are a great way to present information and data.
They are interesting and give valuable information too.
Less
is More
Brevity
has often been an undervalued trait, but not anymore. The value of less is
finally being understood, and you can now create simplistic marketing messages
as opposed to lengthy, elaborate ones. People do not have a lot of time, so the
less you give them to munch upon, the more they will come back to you. Since
people are getting a lot of flashy and complicated sensory input everyday, they
prefer marketing messages that are not complicated and which simplify their
life to some extent. A lot of times, consumers will just settle for a great
experience.
Mobile
Friendly Content
Websites
that can fit into the compact screens of smartphones are often better in
comparison to websites that are only meant for the larger screens of computers.
Today, people like to get everything done on the go, and that is evident from
the ever soaring smartphones sales. So mobile friendly content no longer
remains an option. If you want to reach out to more people and have your
message heard, your online marketing solutions must include the creation of
mobile friendly websites and content.
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Created on Dec 31st 1969 18:00. Viewed 0 times.