Top 5 Mistakes to Avoid While Developing App For Your ecommerce Store

Ecommerce mobile apps are altogether different. It takes more than just great design and coding to develop a successful app in this niche.

A fraction of an error can lose you more than just sales.

Considering a failure rate of over 80% in the ecommerce industry, with more than 30% SMBs and startup ecommerce businesses evading in the first 12 month itself, it’s certain that the competition is fierce, user expectations are on an all-time high, and there’s no room for mistakes.

More fascinating is the fact that ecommerce stores are one of the biggest money spinners in world. Those who succeed, make an unchained melody of revenue, brand recognition and everything.

Therefore, the high failure rate must not discourage you as success is no rocket science when it comes to ecommerce stores. All you need to do is understand ‘what not to do’, and that should do the trick.

Since the momentum is shifting towards m-commerce and not much is required to be discussed about why you must have a handy ecommerce app for your business. Whether small or giant, ecommerce stores have already realized where the future is, and most of them already have a mobile app; but then, there are a few common blunders we keep witnessing in ecommerce mobile apps that tend to make it ineffective and unproductivity.

So, your core intent must be to identify the common mistakes developers make in an ecommerce mobile app, and ensure your developers don’t show you a repeat telecast of the same.

Let’s have a look at the top 5 common mistakes developers make in an ecommerce app:

1. Considering mobile experience as nothing but a downsized web experience.

Let’s get this one straight: An ecommerce app is fundamentally altogether different than an ecommerce website. It’s different in terms of size, functionality, and scope.

The difference is very vital, in fact, so much that in case Apple disapproves of your ecommerce app design, it may perhaps reject it.

So why most of us miss out on this significant and crucial detail? For one, some businesses think that their ecommerce mobile app must do everything their website does, or if not, then it is somehow considered less valuable. However, this couldn’t be farther from the ground reality.

The reason why ecommerce apps are important is that they are different from their web cousins. An app can be accessed while on the go, their touch and user interfaces are more inviting, easygoing and intuitive, they can make the most of device hardware and are customizable to the core.

An effective mobile app doesn’t survive on the established legacy of pre-established functionalities and designs - it makes the most of available hardware for creating a new, delightful experience.

With responsive web design transforming the end-user browser experience, it takes more to validate the existence of a new ecommerce mobile apps.

Before your ecommerce website development company hops into the fray, consider doing everything you can for pinpointing what makes your product stand out and easy to remember by the users, and then breathe life into your product as a piece of not just close-knit code but an exceptionally-designed software.

2. Underusing the powerful features of your base device

There’s so much hardware and functionality boost that leading mobile device have on offer and it’s rapidly getting better, and better. With most users now being pretty much familiar with how different apps can access various features of a smartphone to boost user experience and provide enhanced, hybrid functionality, missing out on these can be the worst you can plan.

Make sure your ecommerce mobile app makes use of other phone features for enhancing the experience. Put the device’s camera to use and provide your audience an option to snap pictures of a product they fancy in-store or on the street to later view similar products via the app.

Customers may also save these products to their wish list to purchase them sometime later. For smaller ecommerce stores, if using the camera turns out to be too expensive an option, offering a rich inventory search feature can aid customers easily find the products they are looking for anytime.

3. Not preparing for code deadlock during festive season

High transaction concurrency generally means that the application server threads will have to contend more and more for application objects and resources.

Most e-commerce mobile applications have certain form of atomicity developed into their transactions, to make sure a proper check is kept on the order and stock volumes as thousands of consumers battle over low prices and special offers when there’s a mega sale on at your ecommerce store.

In case access to application resource is not managed properly some threads may end up in caught in deadlock, which can usually lead to a hang and timeout of an application server and all user transactions.

A code deadlock can image thousands of checkout transactions and those users, well, are most likely to switch to some other ecommerce app fearing the worst in terms of transaction failure.

4. Beta testing your own app

It is one of the most commonly asked questions by ecommerce app developers, “Why get your ecommerce app beta tested by someone else and when can you do it yourself? “

If you’ve ever wondered over this question when developing an ecommerce app, you’ve perhaps been burned by the consequence. There’s a surefire reason why beta testing is important and why it makes sense to get it done from specialized beta testers: They offer significant outside perspective that can help you get hold of issues with your mobile app far more easily and extensively, as compared to you going for it yourself.

It’s not just about the bugs, either -- some of these concepts may be vital for making your ecommerce app user-friendly and more intuitive. For example, perhaps your in-app purchases aren’t clearly communicated, or the user experience of your ecommerce website is being jaded by the placement and styling of advertisements.

Because you develop the mobile app this way, it’s comparatively tougher for you to be able to track and identify these high-level flaws.

5. Complex checkout process

Mobile is a smaller screen, where, regardless of the internet connection speed, filling in too many details during the checkout process and the number of form fields you offer, can be infuriating if not difficult. Ecommerce websites, mostly in an attempt to collect user data for future sales and leads nurturing, ask too many unnecessary details during the checkout.

Adding salt to the injury, integrated payment gateways and card processors have slow responding websites, more often than not. Making the checkout a more and more complex process.

A complex checkout process is surely going to frustrate your users. In fact, it is recorded as one of the most influential reasons behind over 70% ecommerce shoppers abandoning shopping carts.

Stick to the minimalist approach as far as designing the checkout process is concerned. Ask for only essential information required to get you the payments processed, and the product delivered at the requested address conveniently.

Certain steps can surely be curtailed by implementing social authentication. However, you must properly inform your users and seek their consent about what information you’ll access and retain from their social profiles. Give them the freedom to choose what to share and what not.

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Created on Feb 2nd 2018 08:50. Viewed 623 times.

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