Top 5 Festive Season Marketing Strategies for Businesses

by Buana Sari Digital Marketer

This festive season, is your business ready to earn maximum revenue?

The festive season is an apt time to gain additional markets and earn better ROI. But, in this digital era where everything is easily available at the fingertips, enhancing brand awareness and loyalty is highly competitive.

In general, holidays are characterized by unparalleled consumer behavior. Similarly, it is crucial for all businesses to ramp up holiday marketing campaigns, as festivals are around the corner.

In addition to boosting revenue, a well-designed holiday marketing strategy can create stronger relationships with customers, resulting in enhanced loyalty and retention. During the holiday season, customers are primed to spend by doing last-minute shopping or researching whom to trust for specific services or products. In order to beat your competitors, you have to be at the top of their minds.

Big brands are already gearing up to meet the surge in consumer demand during the holiday season. According to Adobe's prediction, digital sales are likely to reign supreme in 2022, with 2.5% growth between 1st November - 31st December. Talking about companies giving discounts during the coming festive season, big brands like American Apparel are giving a 15% discount while Kate Spade has announced up to 60% off.

Business owners of all sizes must adapt to the digital age to maintain the competitive edge. Globally, internet users are rapidly growing and to keep pace with this changing scenario, businesses need to adapt marketing strategies that can keep customers delighted and drive better ROI.

Read this article and get to know the latest trends businesses are using to take and maintain their brand position in the market. Check on these ultimate guides for top Festive Season Marketing Strategies for Your Businesses.

1. Social Media Marketing (SMM)

Social media is a trending medium that allows marketers to reach millions of customers in minutes. Currently, it is the most popular and trending marketing tactic. It has a huge mass base where users from all segments and age groups can be effectively reached. Businesses use social media platforms to build brand awareness to earn maximum profit. But, even with this mass reachability, social media faces few constraints. Social media marketing is an internet-based service that works on Android or iOS devices that do not go easy on all pockets.

A survey by AdWeek found that more than 88% of American companies use it. So, to compete with them, you will have to invest a lot of time, money and patience. According to Claire Beveridge's article, Ad spending on social media is estimated to reach above $173 billion in 2022.

With this stiff competition, brands can hire influencers and social media experts for better results. Social media is a powerful platform but a more competitive medium to reach target audiences is via mobile video customer interaction platform that sends personalized and automated messages to customers’ phone inboxes in minutes without worry about handset compatibility or data connection.

2. Search Engine Optimization (SEO)

SEO is all about being on the top list of the search engine and to be exact it is not an easy task. With a lot of hard work and patience, a top rank can be achieved. For top search engine ranking, free and organic traffic is required which is not an easy cake to have!

It is not a one-time job but a continuous process that needs fine-tuning. Search Engine Optimization is not instantaneous, and competitors are always in the chance to outrank each other's position. Here, staying up to date with the latest SEO trends and tips is crucial to maintain your position. According to Moz, users are 8.5 times more likely to click on the organic (free) listing than the paid result.

3. moLotus (Mobile Advertising and Messaging Platform)

moLotus is a mobile video customer interaction platform that creates customized customer acquisition campaigns helping brands and telcos acquire new customers. Using the real-time automated reporting system, advertisers can receive meaningful responses in real-time by illustrating product videos and offers. moLotus offers personalized options such as name, greeting, reward, etc.

Brands can better engage their customer base and capture quality leads by creating hyper-personalized mobile video ads. Based on customer data and intelligence, personalized messages are sent directly to the customer's inbox without using any apps or data connection. Mobile video campaigns with call-to-action options help attract customers more than any other marketing medium and moLotus comes with advanced customer response options like call back, SMS, and clickable links.

moLotus mobile video rewards and loyalty campaigns have helped marketers enhance their customer experience, and build rapport while keeping customers engaged. Automated, spam-free, targeted, scalable, one-to-one customer interactions across segments have made customer loyalty easier to achieve. By replacing plastic cards with mobile loyalty cards, moLotus has automated the loyalty card market. Moreover, it has automated the process of getting customer feedback, greeting, and rewarding them, resulting in higher Customer Lifetime Values and ARPUs. Using the moLotus mobile video ad platform, popular brands like CIMB, Indosat Ooredoo, Proton, Samsung and many others have launched their festival greeting and special offer campaigns - driving loyalty, revenue and brand visibility.

With moLotus, you can target different languages, and demographics, very easily. The platform maximizes lead and revenue generation for brands by leveraging customer data at micro-levels. With mobile video advertising from moLotus, you can run upselling and cross-selling campaigns. To capture quality leads and maximize average revenue per customer, brands are creating upselling and cross-selling video ad campaigns. For better reach and engagement, brands can start automating and transforming their business processes with moLotus.

4. Pay per Click (PPC)

Pay Per Click is an expensive advertising medium for any small business, looking to make its mark. Though the conversion rate and return cost are worth the cost of investment. It is a good customer-reaching medium for reputed brands. But PPC is an advertising platform that is expensive and requires an internet connection whereas a hyper-personalized mobile video advertising platform does not require any app or data connection to reach and engage customers nationwide.

It is a constant bidding war among advertisers for the top ad positions. Getting the most out of PPC requires a pretty heavy budget for many small businesses.

Recent Google survey results indicate that 85% of respondents overlook sponsored ads. According to IAB UK/Yougov "Online Ad Blocking," people block online ads because 73% find it interruptive, 55% feel it is annoying, 54% experience slow web browsing, 46% often find those ads irrelevant and 31% are concerned about hampering their privacy.

5. Content Marketing

Content marketing is a diverse advertising medium as compared to the other types of marketing strategies like - social media posts, traditional advertisements, and offline marketing. It is a more authentic and trustworthy marketing strategy that has the power to influence people’s thoughts without intimating them.

But, as the name suggests, content marketing requires a lot of time and dedication and mastering the skill of writing.

This medium also needs proper calendar planning as it may involve writing weekly or monthly articles, blogs, videos, whitepapers, FAQs and more. It is a bigger commitment as compared to the other types of marketing strategies. According to a recent study, 90% of online consumers watch product videos which help them in making correct purchasing decisions. Also, 37% of audiences watch full videos of their preferred brands. So, next time post product videos for your audience and bring them to the purchasing gateway.

Conclusion

Now after looking at the Festive Season Marketing Strategies for Businesses, you must have gained sufficient knowledge to incorporate these strategies into your marketing mix.

Competition during festivals is fierce due to the large number of businesses offering similar products/services. During this period of time, brands strive to distinguish themselves from their competitors by pushing their boundaries. Follow these 5-step festive season marketing strategies for your business and earn long-term growth!

Make the most out of this holiday season to gain and retain customers while elevating your sales parameter.