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Top 5 Awesome Advertising Strategies for Small Businesses

by Evelyn Wilson App Marketing Head at Moon Invoice

So you have finally managed to tie the loose ends on your homegrown small business and are looking for ways to market your business to the world outside. You have burnt the midnight oil trying to put together everything from scratch and you have contemplated everything from sending out flyers to word of mouth tactics. 


Cease to worry amigos, as we will help you slay your advertising game like a pro with the following advertising tips. 


5 Must-Try Advertising Tips and Tricks for propelling your small business


Tip 1. Invest in Content Marketing


Content marketing refers to a strategic marketing course of action focused on curating valuable, credible and interesting content that attracts and retains a target audience, ultimately resulting in profitable consumer actions. 


If you wish to create blogs that add value to your brand or viral video content, you need to focus on hiring freelance or in-house content writers. So you have now got the content and now need to focus on the paying part?


Freelancers are you looking for the perfect automatic billing software or professional billing and invoicing software for collecting payment for your products/services? Moon Invoice brings to you the best-in-class invoicing services that work perfectly well across a plenitude of varied platforms like, Mac, Windows, Android, iOS, etc.


Tip 2. Ensure that your website is search engine optimized


Organic searches account for 53% of all website traffic. This figure comes to five times more than that of pay per click (PPC) advertising, and ten times greater than social media platforms. 


Good SEO practices aim at increasing website visibility for your customers. Such strategies involve;

  • Publishing relevant content suited to the taste and likings of your target audience

  • Correct placement of the right keywords to help increase visibility on SERPs (Search Engine Result Pages)

  • Ensuring highest content quality to maintain higher rankings in search results and greater audience visibility


Improvising website SEO is work in progress that requires a lot of time and effort, however it pays off in the long run when done properly.


Tip 3. Make use of the power of Email Marketing


Almost everybody today has an email id and checks their mail regularly.

Email marketing has known to work its wonders in the field of digital marketing. Offer an irresistible free downloadable pdf, a discount coupon, site membership, in exchange of the prospective customers’ email id. Well into the 21st century, “lead nurturing” remains the best method of ensuring conversions. 


Benefits of email marketing include;


  • Reduced costs

  • Worldwide reach

  • Instant communication

  • Easy way of lead generation


To make the most out of your email marketing strategy, keep the following pointers in mind;


  • Follow segmentation in your mailing list and target messages appropriately (also known as targeted email marketing)

  • Ensure content diversity while maintaining consistency in language and formatting

  • Churn out useful and relevant content to reach further down the proverbial email funnel

  • Don’t go overboard on sending frequent mails. Too frequent mails can lead to unsubscribes


Tip 4. Invest in Facebook Advertising


Facebook’s popularity ensures the highest number of eyeball pairs eyeing your product/service. It gives you a platform to exhibit your wares where people are in a receptive state of mind and are looking forward to consuming relevant and useful content. This simple fact helps you get the highest return on investment. 


Tip 5. Referral Marketing


Use the power of referral marketing to turn customers into your brand’s evangelists. Referral programs can also serve as magnets for attracting new consumers to your business. Introduce incentives for existing customers whenever they bring in new leads or buyers. Reward them with special discount offers in exchange for new prospective customers. 


Or you could also consider giving both the referrer and the referee a thank you and welcome discount! Referral marketing has proved to be an effective strategy because people trust the word of mouth positive feedback from friends and family and incentives are known to work their charm. 


The following are other methods that could help you up your advertising game by leaps and bounds;


  • Prioritizing local SEO

  • Google Adwords

  • Print advertising

  • Effective blogging

  • Ebooks and whitepapers

  • Organic social media marketing

  • Ads retargeting

  • Optimizing your Google Business Profile

  • Try influencer marketing

  • Introduce coupons on landing pages

  • Try out the photo and video content


Summing Up


Birthing a business and watching it grow from scratch can be a highly fulfilling task. However, you need to ensure that you are seen and heard in the crowd. For that you need to chalk out effective strategies, set aside a budget for advertising and implement the same religiously. We hope that the above blog serves its purpose of introducing effective advertising strategies. Happy to know your comments in the box below!


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About Evelyn Wilson Innovator   App Marketing Head at Moon Invoice

20 connections, 0 recommendations, 58 honor points.
Joined APSense since, December 12th, 2019, From Chicago, United States.

Created on Oct 12th 2020 04:56. Viewed 355 times.

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