Top 4 ways to enhance Shopify web design- Recommended by leading Shopify website developer

by Thomas Curry Ecommerce Solution Provider Gold Coast

Every single detail of your online store's design is important for shoppers to stay engaged in your online store and bring conversions.

Enhance and optimize your Shopify with the help of these top four tips recommended by expert Shopify website experts to turn the traffic on your website into leads.

Top four practices to improve your Shopify web design-

1. Implement a smart pop-up strategy- You must ensure that your store experience is not annoying or boring but enjoyable for your shoppers. In many cases, the store visitor who first visits the online store is attacked by two pop-ups and asks for various permissions to have the visitor subscribe or redeem the discount code. It can cause shoppers to fall behind the store quickly, not subscribe, and even leave the store immediately.

Don't be too excited as soon as shoppers land in your store. It would be best if you played it wisely. The recommended way to implement pop-ups is:

➢ Select only one pop-up/highlight messages to display. Whether it's a spin wheel, a subscription box, or a web push opt-in, select any one of these pop-ups to show your visitors. Shopify web design experts recommend using Privy to enable well-designed pop-ups.

➢ Make it the best pop-up you show so that it translates better. Optimize that copy, seduce your customers with a sweet deal, and make your offer so good, that they can't miss it.

➢ A pop-up should appear 5-10 seconds after the shopper has landed in the store. Thus, shoppers have time to check out your store before committing.

2. Use colours to emphasize details- You'll be amazed at how much store aesthetics play a role in turning traffic into conversion. 42% of shoppers comment on a website based on a design that includes a colour scheme. In addition, 52% of shoppers will not will or stay on an online store if they do not like its aesthetics. Colour plays a significant role, and if you ignore how colours are used on your website, they won't be tempting to shoppers. There are several ways to do this:

➢ Use a colour similar to your brand logo branded to highlight specific parts of the store you want to focus on. You can use it to highlight important details such as buttons and product customization options so that shoppers know what to focus on.

➢ Use green for buttons such as "Add to Cart" and "Checkout" because the colour is related to positivity and attraction.

➢ Don't clutter your store with too many colours. Stick to a few and keep them to a minimum. If you are using many colours, make sure it is not overwhelming. For example, use a pop-coloured cream base colour throughout the store.

3. Add high-quality product images- Product images are the only reference point available to shoppers. Therefore, it is necessary to take pictures properly, with high quality and a case-by-case basis. Coarse product images and poor quality images that are out of shape and of poor quality make shoppers uncomfortable.

4. Configure menu navigation better- Menu navigation should not be cluttered. Shopify Store Setup often have a cluttered menu bar with multiple dropdowns. This provides an inconvenient experience for shoppers looking for a particular product category. Instead, the menu navigation should show the most important broad categories and another dropdown containing nested ones. It should be simple but must show all the broad categories shoppers are looking for when shopping. You can also create a large dropdown that looks like a page.

In addition to these four best practices, there are many other steps you need to take to make your store stand out. Your Shopify ecommerce store design is a top priority to ensure that your visitors stay in your store and buy from you. Pay good attention to your store design.