Top 4 Mistakes To Avoid In Mobile App Marketing!

by verve logic verve logic
Having a creative mobile app marketing strategy will set your business apart from your competitors and make sure to provide you with a higher return to your app.  There is no secret that mobile application has now become the basic necessity of every business. The owner of a leading Android App Development Company In Denver reports that almost 1600 apps go live in the app store and there are already 3.5 million apps. And the statistics arentinues to rise with each passing day. Thus, it is essential to market your mobile app. However, many marketers make common mistakes while promoting their mobile app which results in dis-satisfactory results and all the efforts and budgets go in vain. Check out the best ways to avoid unforeseen while marketing your mobile app.

#1. The application comes first before strategy
There is a reason why some apps manage to gain higher popularity than others while other apps fail to do so. Think of the app like Snapchat. Well, every app has something unique and valuable to offer. What matter is to think of the marketing strategy as the warrior, who make sure to win the battles every time. No matter how great your product is, it won't be successful if you haven't applied a great marketing strategy. An effective marketing strategy is essential for your marketing your app as it differentiates your app from other app and set it apart from the rest of the similar apps in the play store. This makes sure the long term sustainability of the mobile app and shown to the right users.

#2. Value of users
When it comes to determining the profitability and performance of the app, lifetime value of users play a vital role. LTV, Lifetime Value of users is the amount of profit acquired by the customer during the lifetime of using the app. Not considering this factor could certainly affect the profit. LTV is an essential factor as it helps in determining where and how much should invest while capturing the attention of the users. This is usually the common mistake that most of the mobile app development companies do.

#3.Avoiding ASO customization
Google Play store is entirely different from that of Apple work store. What works for one may result reverse for another platform. Most of the apps follow a single platform and this results in low engagement and increases the uninstall rate. Make sure to invest time in analyzing which strategy work for which platform and customize the ap accordingly. ASO rules also play a significant role.

#4. Not paying attention to ASO
App Store Optimization cannot be achieved overnight; it's a long process and needs continuous efforts. This helps in making the apps discoverable by targeting the right keywords. App Development Company In Seattle believes that it requires simple tricks to attract high returns. Targeting a right keyword in title and meta description could improve the visibility of your app in the app store. Make sure it must be relevant as well as high search volume with low competition.

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Joined APSense since, January 1st, 2014, From jaipur,rajasthan, India.

Created on Apr 5th 2018 07:13. Viewed 301 times.


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