Clothing
retailers are in abundance whether they offer a wide variety of
options for men, women and children or they have a special niche that
makes them unique from their competitors. No matter how small or big
the space is, retailers need to find an efficient way to display
their products so customers will have a positive shopping experience
and be encouraged to purchase items as they walk through the store.
There are a few different ways this can be accomplished based on the
square footage and layout of the space.
Clothing
hangars are always a great idea for shirts, blouses, dressed and when
you get clip hangars, pants and skirts can be displayed without
forming creases. There are several advantages to using this tool
including maximizing space with the greatest number of products as
hanging them on a rack can take up less space than a shelving system.
Hangars can also be used with specific grids or wall systems that can
support the weight and provide a unique way of displaying the items
in different ways. While mannequins are ideal for showing whole
outfits put together, they are more expensive and take up a
significant amount of space but a set of hangars can accomplish a
similar effect when arranged correctly. This saves the retailer money
on their supply budget but still gives them a way to create marketing
displays that will bring customers into their location.
Shelving
systems are another viable option for medium to large spaces
especially for pants, certain types of shirts, kids clothing and
intimate apparel. There are a variety of color and material options
available through reliable online supply vendors so retail owners
will need to compare and determine which is the best investment for
their space and design. Spending a little more money on wood or
plastic shelves may be worth it instead of the typical metal systems
which are cost-efficient but will stand out in a clothing store
unnecessarily.
While
you have any of these 3 options to choose from or can combine them
together to create the perfectly organized retail space, it’s also
important to remember that packaging the items purchased is that
final touch to make a memorable impression. Owners can buy paper bags
with handles so clerks can neatly fold and place purchases inside the
container instead of putting them in a plastic bag where they will
get wrinkled and mixed up. A colorful paper bag with the company’s
logo imprinted on the outside is a good marketing technique, shows
the customer you value the products and indicates dedication to
ensuring the clothes look their best even once the customer leaves
the store.
Creating
a positive and unique shopping experience is one way to keep
customers coming back each time they need to buy a new clothing item.
By displaying products in an organized manner, customers can easily
see what is available and make their selection whether they are in a
hurry or want to take their time shopping.