Top 10 Takeaways of SEO Pricing

1. Sometimes the SEO agencies charge a monthly retainer of a few or all of their complete SEO services. 74.71% SEO agencies will charge a monthly retainer fee. The pricing for the service is significantly variable from one country to the other. But the charge will never go above $5000 per month. A reliable SEO agency like Eclick Softwares & Solutions Pvt. Ltd charges the clients or the retainers till $5000 each month and even below.

2. At Eclick Softwares & Solutions Pvt. Ltd., the marketing professionals offer different pricing models. Even 40.8% SEO agencies are known for offering multiple pricing models. 59.2% respondents just offer just one pricing model while 66.99% charge their monthly retainer. It indicates 39.66 % SEO agencies are charging a retainer, and they are not offering pricing on an hourly or per-project basis.

3. $ 501 - $ 1,000 each month is the ideal pricing tier for all the monthly retainers. About 23.08% of monthly retainers are categorized within this range. The next suitable pricing tier is $251 - $500 and it accounts for about 19.23% retainers. Besides, 24.23% monthly retainers are charged either $2001 per month or more. 

4. $ 100 - $ 150 per hour is the hourly pricing tier. About 25% hourly rates are categorized within this particular range. But in the countries like the US, the figure is 35.29%. Another well-known hourly pricing tier is $ 75 - $ 100, which ultimately accounts for 19.53% hourly rates.

5. $ 501 - $ 1000 is the apt pricing tier for per-project pricing. About 25.17% projects come under this very range. But 54.32% of respondents charge $1,001 or more as one-off fees, there are a few respondents who charge about $25,001 to $50,000. 

6. The hourly rates neve go above $150 per hour. 88.28% of respondents are charging $150 per hour or even less, although about half, that is 50.44% respondents limit the charge between $75 to $150 per hour. Just 11.72% hourly rates go above $150 per hour while just 6.25% go above $200 per hour.

7. SEO agencies are likely to charge comparatively higher than consultants and freelancers. On average, the freelancers charge about $68 per hour, while the SEO agencies are charging more, which is $134.66. The story is almost the same for the monthly retainers as well as the per-project fees; the SEO agencies are charging more than the freelancers and even more than the consultants significantly.

8. Experienced SEO experts significantly charge more than those who are less experienced SEO professionals. If they are in the business for over 2 years, then they will be charging 39.4% more per hour, while monthly retainers will be charged at 102.41%  more and staggering 27.5% more for the one-off projects than the ones in the business less than two years on an average.

9. The SEO agencies just serving their local markets significantly charge them less compared to the ones working for the worldwide market. The SEO agencies serving the worldwide market charge the clients more than 130.74% more than the ones serving the local market when the concern is monthly retainer pricing. 

10. The Indian and Latin American based SEO agencies significantly charge much less than the agencies based in other parts of the globe. The Indian and Latin American based SEO agencies charge $60 per hour or less compared to the $108.33 hourly rate on global average. The matter is the same when the concern is monthly retainers as well as per-project pricing. 

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Created on Aug 19th 2021 00:14. Viewed 376 times.

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