Top 10 eCommerce UI/UX Design Trends 2021

With an overwhelming majority of online buyers favoring overall shopping experiences over minor price differences, web application UI/UX design trends for 2021 have also favored substance over style. Here, we enumerate the most visible web and mobile application features that are helping businesses differentiate themselves and stand out from the crowd.

1.        Searching with Voice-Based Engines: Google’s Siri and Amazon’s Alexa have made it very easy for people to search for buy-able products on the internet. There is a lower probability of error in a voice search because the machine that converts your voice into a local language does not make typos and gives instant results. That means you get more time to impress the user with site functions and features instead of wasting your temporal estate with lengthy SEO keywords.

2.        Augmented Reality: AR is a powerful tool to give your user the touch and feel of products, such as clothes, shoes, bicycles, and more, before they make a purchase decision. Greater Augmented Reality features such as 3D visuals of cloths and racing bikes to enhance the sense and feel of owning and using products in commerce and entertainment is in great demand.

3.        Advanced Micro Interactions: The use of live video, data visualization, 3D elements, and advanced motion techniques, and AI, you can create animated instant responses that maintain the sense of human communication and enhance the micro-experience. You can take a closer look at examples of these tools and features in action in the UI UX design course student portfolios here.

4.        Artificial Intelligence: If you’re not using AI in your daily tasks, you are most likely losing out on potential productivity. In eCommerce marketing, AI is the most logical method to predict future user behaviors, triggers, and purchasing ability. Of course, how well your webpage AI captures this information will depend upon how well the underlying algorithm making the AI work has been written by the marketing AI developer.

5.        Tech-Enhanced Delivery and Shipment: Use of GPS trackers on shipping vehicles and even drone-delivery, are services that give instant and continuous information to the user who can’t wait for a product to arrive.

6.        Neumorphism: When a UI designer creates protruding visual elements to mimic real-life product experiences, the process is referred to as ‘neumorphism’. The common thread to all neumorphic interfaces is that they appear connected to the background. “Think of neumorphism as the application of visual gradients to visual elements”, says Harsha Kakkeri, founder of Designboat UI/UX School, one of the country’s leading industry-certified academies for budding UX & UI professionals.

7.        Illustrations: Hand-drawn art makes a comeback in 2021 as designers find success and flexibility in, well, illustrating technical aspects of products or services.

8.        Automated Chatbots: Machine-answered customer queries reduce wait times on customer care helplines and drive up UX satisfaction but the results totally depend upon how well the underlying AI has understood the customer problem.

9.        Keyless authentication: Because of the frequency with which users now switch back-and-forth between apps and lock screens, and the ubiquity of the fingerprint sensor, gaming and e-wallet applications are increasingly employing authentication without cumbersome passwords.

10.   Customizable UI: More and more apps allow you to choose your themes, colors, navigation pathways, and so on. Increasing strain on the eyes has made users aware of light sensitivity.

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Created on Jun 15th 2021 22:32. Viewed 293 times.

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