Tools for Keyword Analysis

While SEO comprises of a number of tactics, none are more important than keyword research. SEO keyword research is the 'meat and potatoes' of the entire SEO process because it sets up the foundation of all SEO work.

Whether done by an SEO company in Orange County or one in Bejing, China, keyword research can be quite labor intensive as it requires a bit of detective work and experimentation. All of the link building and optimizing efforts that go into search engine optimization is nothing without performing the research and analysis first to build the SEO plan. To determine what phrases to target, it's imperative to learn about your customers and competitors. Understanding how users search and the type of information they're looking to get out of a search, better prepares your business and keyword strategy.

The theory behind keyword research is simple: find the words and phrases that are most relevant to your business and offer the best ROI. This investment includes the time and money spent on search engine optimization including content development, link building, and site work. Keyword research should ultimately result in identifying the type of search terms and phrases that will drive value to your business, and can serve as a road map to the type of content to produce for the website. The research process uncovers the topics of value that interest your customers, and can point you in a direction of how to tailor the rest of your website and even product offerings.

Although SEO experts are all different, many Orange County SEO companies tend to initiate the keyword research process by first determining what words and phrases are core to your business and brand. What are you looking to be known for? Keep a list of important words and phrases currently on your site and competitors' sites. It's important to think like your customers and determine synonyms and combination for your core keywords. These keywords and combination phrases can be plugged into keyword estimators such as Google AdWords Keyword Tool to provide you with data regarding potential search traffic and competition level. From these sites, you can determine keyword demand, visualize keyword competitors, and break down the difficulty to achieve ranking for it. Use your synonym list to determine which of the similar keywords are the most popular across multiple sites, and will prove to be the most beneficial to your company.

Judging a keyword's value is probably the most difficult step in the keyword research process because the data is ultimately an estimate based on web conditions during a specific block of time. The risk in any marketing field, not to mention this fast moving web landscape, is planning for the future. You need keywords and content that are going to deliver value not just in current conditions, but months from now. Successful keywords will meet the golden criteria: relevance, value and conversion, across multiple sites and spans of time.

If you're in Southern California and would prefer an SEO expert to manage the keyword research for you, make sure to do your due diligence in finding the most qualified SEO company in Orange County

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