Tips to turn your art and craft hobby into a full-fledged business

by App My Site DIY App Builder

“I am aiming for the emotional honesty of Van Gogh and the promotional skills of Coca-Cola!”

The aforesaid quote by Australian Artist Dion Archibald adequately portrays the approach modern artists and patrons of art should have. People are getting out of the notion that art should be free and it is conventional for artists to live a frugal life.

Owing to the extensive spread of technology, globalization, and consumerization, people have now started realizing that artists too deserve all the attention and benefits of the market, that the other businesses get.

If you too, are a creative genius and have a knack for fine arts, its time you put it out for the world and capitalize on it. So, how can you turn your hobby into profession?

The answer is technology! In fact, the combined power of your creativity and the most advanced tools of technology can do wonders. You must spread your talent and make use of it, and we are here to help you with the same.

We have made a quick and handy guide to help you crusade through the odds. Follow the steps listed below and set up your own art and craft business independently.

Step 1: Find your niche

Those who try to cover everything at once have a high chance of flunking at all of them. Besides, having a proper niche gives you a clear and coherent business idea.

It helps you to use and channelize the resources in the right manner. It can also prevent the wastage of efforts and resources and make every initiative more goal and result oriented.

So, decide on the kind of market, and business needs and model you want to cater to, and proceed accordingly. For instance, you can choose from a variety of options like:

- Selling home décor items

- Selling arts and artifacts

- Running online art and craft classes

- Starting an online art studio

- Selling paintings, sculptures, etc.

- Creating custom-designed art pieces on demand

You can also see what your competitors are doing and get some ideas from there. However, be absolutely original in your approach as you design the brand USP (Unique Selling Proposition).

Step 2: Setup an online store

Having an online store can not only eliminate the issue of infrastructural budget for setting up outlets, but also bridge the geographical boundaries.

You will be able to put your products out for everyone and send them using existing delivery and courier services. Follow the steps listed below and start an omnichannel business online:

Register your business

Now that you have done the initial planning, move towards the next step and finish the formalities. This may include some legal, logistical and infrastructural investment, depending upon your country and location of operation and the scope of the business.

It is important that you do your research before you commit or subscribe to something. This will prevent any future hassle and complications.

Create a website

Once you are done with the formalities, proceed to setup your art and crafts business online. Give your artistic endeavors a capital value and earn immense profits.

Go through the blog suggested below and set up your own eCommerce website. Mark your presence online and take the first giant leap towards success.

Build an app

While a website is important to gain the necessary exposure in the online universe, apps enable you to attract mobile-friendly audiences and convert visitors into loyal customers.

Thanks to the latest technologies, you can easily build your own app like a pro with an app creator online. For instance, you can sign up for AppMySite and build your own app for free without coding.

Create, customize and test your app and publish it for Android and iOS users. It is the best investment you can make for your business as it can also ensure high traction and ROI (Return on Investment).

Step 3: Start promoting your brand

Now that your business is established, the next step is to build and promote your brand image online. This will help you reach the potential consumers and grow your income.

You can explore various avenues (some of them are suggested in the blog below) as you proceed to promote your brand. One of the best mediums for small scale businesses is Social Media.

Harness it to the fullest by creating pages, accounts, channels, etc., and placing ads on suitable platforms. Post eye-catching content as you push your creative products for the audiences to buy.

You can also begin by building a DIY tutorial channel at first and then slip in the product and brand in between. Whatever you do, keep your potential audience in mind and target them accordingly.

Wrapping up!

That was all from our end today! At AppMySite, we are committed to help businesses, big and small, to make the most of the technological resources at their disposal.

In order to get more such helpful information and latest news of the industry, you can refer to our other blogs. Stay updated and informed and turn every opportunity into a viable one.

Enter the league of smart online businesses and scale to growth steadily and firmly. May the force of technology be with you!