Tips to Rock on the Facebook Video Advertising Platform

by Tim B. Blogger

Since the day Facebook was launched, it has been an attractive platform for the advertisement agencies. It is the celebrity face of the social networking sites. If a person is active on social networking, it is a must for him to have Facebook account. It is a great place for sharing your ideas, views, pictures, videos and fascinating stuff with your friends and fellows. It is also a place perfect for marketing products and services. Marketing companies and digital advertisement companies have started focusing their aim on targeting Facebook users to promote their clients. Even Facebook is helping them in this task with their smart and regularly updated marketing and advertisement policies.

Keeping up with it, they have launched a new video advertising platform to help the marketing companies and businesses to promote their products and services on this platform. If you are willing to rock this new concept on Facebook while taking your popularity level on top, here are a couple of tips for the same:

• Focus: You need to be sure about what you want to achieve from advertisement. You cannot just shoot for the stars while hoping it might end might end somewhere. Make a list of the things, which you want to obtain from advertisement. You should be able to compel people, motivate them with your advertisement video. Increase your focus and achieve it.
• Make it attractive visually: Since the advertisement video will be played in the user newsfeed without sound initially and on clicking with sound, it is more important to have visually attractive
• Keep it concise: Instead of making a long video, try to keep it short. It will be played in the newsfeed initially before the user sees it hence you should make it small enough to provide a gist of the story while the user scrolls his newsfeed. Do not mix or merge multiple topics. Use one, target it and present it in attractive manner. In case you wish to add further more content to it, make another.
• Understand your users: If you want to obtain better result from the video marketing, you should be prepared to understand your users. Who are they, what they like to see, how they will like to see? You should be able to determine all these points before making that video. You are making an advertisement to influence the buyers which is not possible unless until you understand them fully.

Before targeting your buyers, make sure to keep these things in mind. Be smart, attentive and creative to rock this new feature of Facebook advertising.

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