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Tips to Perform an Effective SEO Audit

by Kevin Smith Author
San Diego SEO services will explain that knowing how your SEO methods are working is important. You need to know that your efforts are paying off and the one way to do this is to perform an audit. The key is doing this right so that you get the most information. You then take what you learned and use it to tweak your strategy so that your SEO is giving you the best results.

Do a Website Crawl

This will give you some insight into how the search engines are viewing your website, so the information is very valuable. There are websites that you can use for this. Some are free, so you can get the information that you require without any type of investment. Once the crawl is done, you will learn more about your current SEO setup and the structure of your website. You can better evaluate both of these and see which aspects are being viewed favorably and otherwise by search engines.

Check Your Homepage SEO Manually

Yes, this might take a little longer, but it is the best way to ensure it is optimized at the highest level. San Diego SEO services can aid you in knowing what to look for. However, in general, you want to make sure that the title is clickable and the page looks good. It should have a sound structure and navigation links should be prominent and easy to find. A custom meta description should be present and you need to have at least one H1 tag on this page. You should also be taking advantage of the other H tags as necessary.

Ensure Your Content is Unique

This is critical because search engines, especially Google, will penalize websites that are using duplicate content. You can make sure that your content is unique and that it was not lifted and used elsewhere by utilizing Copyscape. You simply paste your content into the box on the website and click a button. It will analyze the text and give you results of where else it is if any of the exact text is found on the web.

With this information and some help from professional San Diego SEO services, you can conduct an audit of your website’s SEO strategy that will give you the information that you need. You should do this type of audit every six to 12 months since things change rapidly when it comes to what works and what does not concerning your SEO strategy.

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About Kevin Smith Senior   Author

141 connections, 0 recommendations, 687 honor points.
Joined APSense since, December 7th, 2016, From Utah, United States.

Created on Sep 20th 2017 06:58. Viewed 263 times.

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