Be relevant to product features
If you are describing your product or service on the website then you should be relevant to it. Sometimes we try to give extra knowledge to our viewers and slips from the main topic. Such things can be loose reader’s attention and it will be a negative for site traffic. You should talk more about the features of your product or service and also put attractive images in your content. There are many e-commerce and product-driven sites on the internet who try to sideline their content which is wrong. Products are not the only thing that visitors want; sometimes they want attractive & informative content also.
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Source: https://www.techstack.in/blog/tips-to-create-highly-engaging-content/
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