6 Tips on How to Run a Successful Pub in Essendon

Events, celebrations, group meetups, entertainment—fun! When considering running your pub, these are a few aspects to consider as you picture the rooms packed with cheerful conversation, music, and guests having a good time.

 For aspiring entrepreneurs, owning a pub seems like a cake piece, but the reality is miles away from this idea. Whether you run a brewery or a nightclub, the challenges of operating a successful pub in Essendon extend far beyond keeping customers' glasses full.

Owning your bar or pub can imply working nights, paying close attention to every detail, forgoing weekends and vacations, and perhaps dealing with unruly clients. However, it can also result in a pleasant and profitable business if you have a clear goal, do your research, and understand the ins and outs of the industry.

You must ensure that you maintain a  constant supply of dishes, serve exquisite beverages, exciting events to attract new clients, and safeguard yourself from liabilities.

Although running a pub in Essendon can be challenging, we've broken it down into six easy steps to help you make a profit.

1.   Visit Other Pubs to Get Ideas:

Make a list of the bars and pubs in Essendon you've enjoyed and disliked visiting. Inspect each place and note the staff's interactions with customers, how they serve drinks, how the bar looks, and all  that grabs your attention.

Examine your notes to identify the similarities and disparities between each pub. Reviewing notes makes you know what you don't want your employees to do and how to operate your pub successfully.

2.   Provide Exceptional Hospitality:

Poor customer service will hurt the reputation of your establishment. Customers will recall instances where bartenders served wrong drinks, treated them poorly, or made them wait for orders. As a result, customers will stop visiting your pub and give negative feedback.

Instead, your aim should be to give clients a memorable experience that will encourage them to revisit your pub and recommend it to others. It's critical to train your staff to:

●        Welcome customers on all occasions.

●        Stay cheerful and bear a smile.

●        Be courteous.

●        Learn the menu and assist visitors.

●        Serving drinks efficiently and precisely.

●        Add a "thank you" note on bills.

3.    Train Staff to Promote a Unique Menu Item:

Upselling clients is a quick and easy approach to increasing your pub’s profitability in Essendon. Upselling is the state of having your staff recommend customers to try a more expensive item or add it to their order. For instance, you want the bartenders to tell customers about the new liquor when they order a scotch on the rocks. When describing the new scotch, staff members should be specific. These descriptions show visitors that your staff is knowledgeable, which will probably encourage them to spend more money.

4.   Don't Clutter Your Drink Menu:

Customers will feel overwhelmed and unsure what to order if your menu is 30 pages long. Additionally, it compels you to spend more money on liquor, toppings, soda, and other drink ingredients, which raises your inventory and waste probability.

Finding methods to use a specialty ingredient in multiple cocktail recipes helps reduce food waste and costs. For instance, if you intend to make a jalapeno margarita, you should consider including a martini with jalapeno-infused syrup on your list of beverage options.

5.   Create A Signature Beverage:

While many customers will choose popular drinks like mojitos or daiquiris, coming up with a unique beverage will offer your pub a competitive advantage. Your signature drink won't be available in any other pub in Essendon, and it can create a lot of talk in the city and on social media.

Consider your consumers' preferences while trying to create a signature drink. Find out which beverages are the most popular at your pub and how you may make them taste better. For example, create a drink containing lime if you find that beverages containing lime are selling well in your establishment.

6.   Have Events and Happy Hours:

A happy hour is an excellent approach to attracting customers by offering discounts. You can let your exquisite cocktails and top-notch service persuade customers to stay beyond the happy hour and pay the actual price for your items. Your happy hour menu should provide deals on high profit-margin items, group discounts, appetizers, and designated driver discounts to increase sales.

Hosting events is another way to attract customers to your business. Events are a fantastic way to attract regular customers, making your pub in Essendon flourish. You can host a wide range of events depending on your target audience and the theme of your establishment. Here are some popular choices:

●        Trivia

●        Speed dating

●        Karaoke

●        Gaming or arcade evenings

●        Sporting events or tailgating

●        Taking part in a pub crawl

Target specific dates and audiences with your weekly events, such as the post-work corporate crowd, weekend brunch-goers, or sports enthusiasts before, during, or after a big game. Also, don't forget to promote your happy hour deals on social media and outdoor signs with posters in your front-of-house space.

Final Words: 

Running a successful pub in Essendon can be challenging due to the fierce competition. However, you can make your pub more profitable and successful by managing your establishment, ensuring your bar is stocked with what it needs, and providing your staff with the necessary training.