Tips From SEO Firm To Grow Your Web Traffic In 2020

Google and other search engines keep updating their algorithms to ensure that the websites that rank high on their search results offer searchers with a good UX. Every SEO firm in New York needs to keep up with these updates to ensure that their client receives large web traffic relevant to their products and services.

Agencies have seen some major updates in recent years that have changed the way they optimize websites for SERP results in 2020. Some of these changes are extensions of previous updates while others are complete game-changers. Here are some SEO tips to improve your web traffic in 2020:

Rank For Featured Snippet

The featured snippets show up for a little more than 11 percent of the search results. They show up on the search result page after the ads but before the ranked results. They come with a video, image or table and users are more likely to click them rather than the ranked result. That’s why every SEO firm in New York tries to rank their content for featured snippets.

You need to keep your content clear and concise, use headers, engage on social media, add links from trustworthy websites that specialize on the topic you’re talking about and make sure that your site works on multiple devices. You should use paragraph format to rank for question keywords and list format to rank for prepositions.

Think About Search Intent

People use different keywords for different reasons, e.g. they may use ‘web design companies in NJ’ to search for firms in New Jersey that can build a good website for them. Search engines have become better at matching user intent with content. You need to identify the reason why the user uses that keyphrase and create content accordingly to rank high on search results.

It can be difficult to identify intent behind some keywords, e.g. ‘cake’ could mean that someone wants the recipe to make a cake, buy one or know what it is. You should go for keywords that have a clear intent. Make sure it matches the intent of your target audience, e.g. if you sell shows, your keyword could include ‘buy shoes online’.

Optimize For Visual Search

Searches are no longer limited to text. People search for products and services through online images, photographs, etc. That’s why SEO companies in New York have started optimizing the images on their website for search engines. You can start by adding descriptive labels to your file name and alt text.

You can improve your image’s rank on Google Image results by featuring it at the top of your page. You should also work on building your domain authority and keep adding fresh content to the site.

Focus On User Experience

Google declared RankBrain to be its third most important ranking algorithm. This algorithm looks at how users interact with search results. A good UX can improve your SERP rank while a bad UX can reduce it. That’s why agencies like Red Dash Media in Middlesex, NJ focus on offering visitors a good experience by creating user-friendly websites with relevant content.

RankBrain looks at two things to judge a website’s UX: the amount of time a user spends on the site and the percentage of searchers who click your link.

Optimize For Mobile Users

Five years after Google’s mobile-friendly update, responsive design has become the norm among web design companies in NJ. Most marketing experts prefer it because it ranks well on search engines and allows people to access your website through a smartphone, tablet or desktop using the same link.

Other than making your website responsive, you also need to make it easy to use for mobile users. You can start by using easy to read fonts and large buttons. You also need to ensure that the site loads quickly on mobile browsers. Optimizing for mobile devices has become even more critical than before with Google rolling out its mobile-first indexing, i.e. your link will rank based on your mobile version.