TIPS FROM A UX/UI DESIGNER ON HOW TO MAKE ANY ONLINE STORE BETTER

Previously, the design of online stores was reduced only to making the site visually attractive and demonstrating the values ​​of the customer company through it. But often, despite all the aesthetics of the interface, a visitor to an online store encountered inconvenient filter settings, made dozens of ineffective clicks, was nervous because of a confusing order form, etc. As a result, the online store left him with a negative impression, and the visitor refused to visit it again.

When developing a design, you must remember that on the other side of the online store there is a potential client. And he may not care how beautifully chosen the color scheme or stylishly designed brand logo. It is more important that the online store solves its problem - to easily and quickly purchase the right product. How the buyer feels when interacting with the site will largely determine his attitude to the brand, to the product and will directly affect sales.

A UX designer https://www.makebecool.com/services/shopify-design-ux will help you make shopping in an online store or marketplace a pleasant experience and not miss potential buyers.

First, let's understand the terms.

UX design (User Experience, user experience) is the creation of a website architecture that will be user-friendly. The elements are arranged intuitively, the user performs the target action in a minimum of time and effort.

UI design (User Interface, user interface) - creating the visual appearance of the site (colors, fonts, indents, information blocks). The appearance of the site responds to the target audience, you want to stay on it longer.

 

Together, UX and UI design are responsible for making an online store pleasing to the eye and convenient for shopping.